How to create a brand yourself? Brand creation in Dubai, Singapore, Hong Kong, Qatar, Moscow, Russia from Digital Agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

How to create a brand yourself? Brand creation in Dubai, Singapore, Hong Kong, Qatar, Moscow, Russia from Fine Agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine


How to make good branding in Dubai, Singapore, Hong Kong, Qatar, Moscow, Russia from Fine Agency?


This is one of the most important elements of an effective marketing strategy that makes a real profit. However, building a well-functioning branding strategy is a long and complex process with one main goal - to evoke certain feelings and emotions associated with the brand in the customer. What are the elements that contribute to effective brand awareness?


What is branding?


In general, branding creates and maintains brand awareness in the minds of consumers and builds a world of emotions and feelings associated with it. Almost everyone, when he hears the names: Google, Mercedes, Apple or Coca-Cola, does not even have to think for a second what they are talking about. Huge corporations have mastered branding strategies to perfection. As a result, their products work in the minds of people even in the most remote corners of the world. Some people confine branding to just visual identity, that is, a distinctive logo and a specific color composition, while this is just one of many branding elements.


Branding is a holistic approach to a brand in all possible aspects, including associations (eg, with a logo, slogans, unique value), quality of products and services, image consistency and many other elements.


Therefore, an effective branding strategy is not an easy and quick task. Branding can have different faces: after all, the strategies of companies already in the market look different, and they usually differ significantly from the strategies of newly created brands. Each act of sending a message to a recipient can be viewed as an element of branding, which should be one of the elements of creating a recognizable and well-associated brand. The more conscious and consistent these messages are, the better for long-term brand awareness.


The main elements of branding in the UAE, Tokyo:


  • Brand design is visual identity, i.e. the most tangible, visible element of branding.
  • Brand communication - ways, means and nature of communication with the consumer.
  • Brand Behavior - The behavior, message, values and emotions that it carries.
  • A brand story is a story that a brand wants to convey, carrying in itself a special world of feelings and associations.


How to highlight your brand in Dubai, Singapore, Hong Kong, Qatar, Moscow, Russia?


Constant presence in the minds of consumers is the main goal of a branding strategy. To get to this point, the strategy must be based on consistency in all important aspects: the visual side, the company's mission, and brand uniqueness. Any deviation from the accepted assumptions throws the brand back a step and takes it away from remaining in the minds of consumers.


The visual side


This is one of the most important aspects of branding. The logo, colors, shapes, as well as the slogan should convey a specific message that should reach a specific, predefined target group.

The visual side should be remembered and carry information about the values ​​and the group of emotions that we want to evoke in the consumer in some way.

The logo and slogan should be built on the basis of answers to the questions: where are we from and who are we? What are we doing? What are our roots?

Where do we want to go? What makes us different? We have to transfer the resulting visual side to other elements: products, advertising materials and a website.


Mission and vision of the company


Making assumptions about a company's mission is not, in spite of appearances, an unnecessary element of a company's image. It is about setting certain standards not only for customers or business partners, but also for the environment in which a brand operates. This includes the opportunity to show that the company is a conscious part of its environment, which is not only profit-oriented, but in a sense, is a social and responsible partner of its consumers. However, this aspect of the company's mission cannot be based solely on empty phrases, but must be supported by concrete actions. Depending on the scale and industry, the mission must be unique and support real-world problems. This could include, for example, breast cancer support activities (Avon), sports promotion (Nike) and, in the case of local companies, community involvement through support such as sports initiatives or local events.


Unique value


This can be understood in two ways. First, there is a unique feature of a product or service that sets it apart from others. The individual characteristics of products may relate, for example, to performance, price versus quality, unique design, or offering additional benefits to the consumer. Secondly, it is a feature designed to be of unique value. It can be an image of the ideal desired workplace, quality customer service, or a comprehensive approach to a problem. The “personality” of such a brand, its unique value, does not arise by itself - it requires auditing, assumptions, strategy and its consistent implementation. The identification of unique characteristics must be consistent with the nature of the company and its other elements that make up a coherent whole.