For jokes, name the company and please from the FINE branding agency in Ukraine Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

For jokes, name the company and please from the FINE branding agency in Ukraine Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine


In an article from the FINE branding agency in Kiev, Vinnitsa, Odessa, Dnipro and Lviv, you will learn, among other things:

- What is naming?

- How to make a good name?

- What are the most interesting examples of good brands and product names?


Be creative and creative


Naming starts with playing numbers. You can think of 250 names, and only 5-8 of them will pass through the “legal sieve”. While there are many factors to consider when naming a brand, the biggest hurdle you will encounter may be whether the name is taken over. So check:


  • Domain availability;
  • The ability to use it without violating any other trademarks in all applicable areas;
  • Can you own and protect it as your trademark;


The websites of popular domain registrars can be the first assistants in this process, and domain availability checking can be the first criterion for exclusion. With so many brands, sub-brands and categories, the legal hurdles in this area can be significant. If the name is not completely invented, it is almost impossible to find a suitable one, which does not yet exist. So get creative and ... be patient.


Do it wisely


Coming up with a good name for your brand seems a lot easier than just creating a related product or service. However, when looking at the terrible names that surround us, it seems that the opposite is true. Don't compromise. Take the time and effort to come up with a good name. Naming is a process that has its own rules. Here are some tips that you might find helpful:


  • AVOID ACRONYMS: There are at least 4 problems with acronyms: they usually don't convey any meaning or associations; usually customers confuse them, especially when they contain more than 3 letters;
  • AVOID MULTIPLE NAMES. Colloquially, people tend to abbreviate verbose names to the first word of a name, nickname, or initials. If the first part of the name isn't really unique, you're in trouble.
  • AVOID TRENDS. The name must be different. Don't fall for fashion if you want your name to sound great over the years, not look out of date or be associated with a specific period in history. Trends pass, but the name remains.
  • Try to choose a name that stands out from the crowd, especially one that stands out from other names in your category. Last but not least, it should be well separated from normal text and speech.
  • PLAY WITH WORDS, SOUND AND SPELLING. Don't be afraid to compose words, distort them, play with words, or create neologisms. The name Pepsi comes from the digestive enzyme pepsin. Reebok comes from the African spelling Rhebok, which means a type of African antelope. Vodafone brings voice, data and phone together. You can also try the method of changing the characteristic letters so that the words "sound" the same but have a different spelling, for example: kinetic, kinetiq, kinetique, kinnetic, qinetic, etc.



The title takes time


Deciding on a brand name is usually a very emotional process. Traditionally, you start with a great idea, fall in love with it, and implement it carefully only to find out during the verification process that ... the name is already taken by someone else and the domain is not available. It feels like someone stole it from you! You are nervous. And you start to quickly come up with more and more logical new ideas for names that ... maybe already exist too.

Then you desperately start transforming, changing, twisting and playing with words, pushing your creativity to the limit, but very often the names you generate in the process seem strange to you at first. In the same way that people love most of the songs they have known for a long time, any new brand sounds strange to us in the beginning. This is normal. Give a chance. Stick to the name you like and start using it. Repeat this in your head. Speak it out loud. Write the title in different fonts. Share your name with your friends and watch their reactions. Usually, as soon as we start using a name in practice, we get used to it, then we find it more and more natural, and finally, we fall in love with it and see no opportunity to change it to any other name in the future.


Thanks to the FINE marketing and branding company in Ukraine (Krivoy Rog, Zaporozhye, Zhitomir, Chernigov, Chernivtsi, Uzhgorod, Lutsk) and in the world, there are many companies that have already managed to create an excellent name, create a personal brand and a solid business, website, company. Use our help and save a lot of valuable time.