The world and the way we interact is constantly evolving. From many new technological advances to small changes affecting our daily lives, the world is very different from what it was ten or two years ago.
Many of these changes have influenced the way we, as a company, sell our products and services to our customers, and in this article, we look at the rise of digital technologies in marketing and look at their impact on building a sales and marketing strategy.
The 4P model - product, price, promotion, and location - has been the standard for chosen marketing strategy for much of the 20th century. The formula was simple and made perfect sense for marketers tasked with reaching target audiences without any direct channel of communication. Print media, television and radio were the dominant marketing channels through which 20th century shoppers could learn about products, services, news, events, and trends.
Advertisers can easily match their products to specific channels based on viewer / listener demographics on a daily and hourly basis: women's products sold through daytime television, men's products sold through evening news and prime time, and toys on Saturday morning TV shows for children.
It is difficult to find a market segment these days that is not saturated with products and / or service options. As for our customers, they are becoming more knowledgeable and annoyingly informed and are much less likely to buy a product just because it is advertised.
Brands and corporations have gradually realized that more genuine customer engagement in their services and product development is an important part of developing a successful long-term business model.
Instead of 4Ps, the 4C model has become a better representation of the marketing strategy. As the model shows, customers are now at the center of marketing communications focused on their needs and buying habits.
How much the customer journey has changed over the past 15+ years is still not fully understood and appreciated by the vast majority of us (both suppliers and customers).
Consider, for example, the trips of past parents, toy lovers, and business owners:
These and 99% of other customer journey cycles have been irrevocably altered by the Internet.
These examples also mention changes in the delivery and sales channels involved, i.e., in the way a shopper buys a product, parents, toy lovers, and business owners have been particularly popular e-commerce sectors because they are particularly well suited for online transactions. This is certainly the reason that these industries were among the first to transform the Internet.
And the direction is clear: customers have more control over the stages of product research. Therefore, it is increasingly important that suppliers and brands understand how to respond.
The concept of managing customers in the research and comparison stages of their buying path is now fully accepted; however, when brands or suppliers honestly ask themselves this question, only a minority can say that they have completely redesigned their Top of the Funnel marketing efforts to reflect this new (and ever evolving) reality.
Traditionally, marketers at the FINE branding and marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine do not shy away from responsibility for sales. We can create a turnkey website in Kharkiv, Rivne, Chernivtsi, Uzhgorod, Lutsk, Ternopil, Khmelnitsky, Zhitomir, Chernigov, Cherkassy, Krivoy Rog, Zaporozhye, Sumy, Kropyvnytskyi, Poltava, Kherson, Nikolaev, which will leave a positive impression of the brand for customers if we always need to worry about ROI?
In the real world, the truth is that both are right: human creativity has enduring value (even when measured by commercial ROI), but digital has brought sales and marketing so close that they are now part of a coherent whole in many industries. indivisible whole.
We can help you build a strong sales and marketing funnel, and you can also order contextual advertising and online advertising.
FINE branding and marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine specialists will develop high-quality research of any market segment in Kiev, Vinnitsa, Odessa, Lvov, Dnipro.