How to develop an effective website for business in Ukraine, order a website from the specialists of the branding and digital marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

How to develop an effective website for business in Ukraine, order a website from the specialists of the branding and digital marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Searchability is one of the most important factors in a positive user experience for websites and mobile apps. Especially those that contain many items to choose from, be it news, blog articles, e-commerce products, artwork, or whatever.

Our article today provides helpful tips and tricks for creating an intuitive and easy-to-use internal search.

 

What is internal search

 

Internal Search is the function of viewing content within a website or application and showing it to the user based on his or her search query. Properly configured, it displays relevant content and thus provides quick access to what the user needs. In this way, internal search saves user time and effort, increases the usability and desirability of a digital product, maintains user retention, and increases conversion rates. It is easy to see that this element is vital.

 

The search box is the interactive element responsible for the internal search in the user interface. A search box, also called a search box or search bar, is an interface element that allows a user to enter a search term and thus find the pieces of content they want.

 

When to use internal search

 

As great as your interface navigation is, if your website or app has 50+ pages, it's time to consider using an internal search. A well-designed and easily discoverable search field allows the user to navigate to the desired location without having to scroll through numerous pages and menus. This approach is now a common pattern of user behavior, it takes into account the time and effort of the user, so it is very much in demand in user-friendly interfaces.

 

Why is it so important to search inside? Previously, recommendations for using internal search started with 100-200 pages on the site, but now we find that they are a little out of date. Today's users are spoiled for choice and options offered by an ever-growing number of resources on the Internet and in app stores. If a visitor has already visited your site, your task is to give him what he wants as soon as possible. And in most cases, users (especially from external search engines) come to a resource with a specific purpose or request, not wanting to spend a lot of time searching for it. Search enables them to make their journey focused and efficient.

 

 

FINE Blog Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine makes the search control one of the main CTA elements on the page: is placed in the header of the website, has the shape of a clickable button, uses a well-known search icon and text explanation in place, so it was super fast for users to find it ...

 

If you have a one page site, if your application or website is concise and doesn't contain a lot of content, then internal search is unnecessary. A well thought out navigation will suffice, for example, for a corporate website or a portfolio website, highlighting key information and services.

 

However, when designing for usability, don't make the opposite mistake: don't prioritize search over navigation in the user interface. Based on all of the above, designers may think that search is the best and only interactive element that deserves their attention. And this is a big mistake. While many users try to get closer to their goal with search, there are others who may have problems with search interactions. For example, they do not know the language well enough to form the correct query, they are uncomfortable entering something, or they simply hate thinking over text queries and prefer to follow existing navigation and prompts, than the cognitive load of communicating with the system through search.

 

Keep this in mind and strive for a good balance of navigation and search.

 

The main characteristics of effective website search

 

There are different nuances to make search interactions clear and intuitive, but the three features below are key points to keep in mind when searching internally:

 

  • it should be immediately visible;
  • it should be as clear as a search function;
  • it should show relevant content.

 

The tea e-commerce website has a search control in the header that is sticky and easily accessible from any touchpoint

 

UX design practices for search

 

Place the search box in the most visible clickable area

 

One of the key design issues is the placement of the search graphical element in the interface. In web design, the search box is often found in the title of a website, and it is a good choice: as we mentioned in our article on design techniques for website titles, this is the maximum visibility zone for any website. Therefore, placing a search field there allows users to quickly jump to the pages they really need without wandering the website or scrolling down the page.

 

For example, this is true for large e-commerce sites that are frequently visited by users who have a specific goal, a specific item they are looking for - if they cannot find it quickly and conveniently, there is a high risk that they will leave, reducing the resource's profitability. Also, the power of habit and mental models should be considered: since many websites include search in their titles, users are used to looking for it there when they need it.

 

 

Hiding the search box at the bottom of the page (the part of the page that is only visible after scrolling down the page) or in the footer increases the risk that most users won't see it at all. However, using the search control in both the header and footer can work effectively, especially if the website doesn't use a sticky header. This way, when scrolling to the footer, users won't have to go back to look for something.

 

 

The situation is different with regard to the search field in mobile interfaces, since the designer is much more limited in the usable space. If the app is based on a lot of content and search is one of the central elements of interaction, it can be found in the tab bar easily accessible. If search is not critical to user goals and the usability of the application, it can be hidden in the menu or only shown on the screen where it is potentially needed.

 

The content-packed recipe app has a search box at the top of the screen with a search icon and a text prompt to make its functionality very clear. In addition, the tags below help you customize your search.

 

 

Search interactions concept for mobile app

 

The Gallery application has a search icon in the tab bar that allows the user to quickly find it.

 

Use a clearly recognizable icon and be careful with experimentation

In terms of interaction design, the search box can be presented in many different ways, from a framed tab to an interactive input line or even a minimal clickable icon. In the vast majority of cases, the search field is marked with a magnifying glass icon. This symbol is recognizable by a wide variety of users, so it has proven to be effective for customizing intuitive navigation and is quickly visible when users scan a web page.

 

The FINE Digital Agency website has a search icon in the title and makes it very prominent due to the color contrast.

 

Experimenting with this icon can adversely affect the interaction and usability of your layout, so if other symbolic images are used, they should be tested thoroughly. However, if you deliberately don't want to focus users' attention on search functionality, other design choices might work.

 

For example, the above e-commerce website has a search option in the title, but with a text link instead of a quickly visible search icon. There are two reasons for this: first, a design approach based on complex typography and an irregular grid with minimal use of visual elements such as icons; second, the store does not offer thousands of products, so it wants to direct users to products and offers. This approach makes the only trash icon more visible among the text links in the header; however, search is readily available to users who want to find it.

 

Provide text hints and autocomplete

 

Text hints are a good way to give users hints about the interactivity and functionality of a given UI element. A classic example that everyone knows is Google search, which gives you options as soon as you enter your query. Thus, you reduce the time it takes to fill out the search field and allow the user to start real interaction with the content faster. Of course, set up autocomplete under. The most popular and relevant queries are quite logical.

 

Searching here on the blog opens up a new minimalist page, blurring the blog's homepage as the background. The user is presented with a large search box with a "Type to Search" text prompt and a pulsing cursor indicating that the form is interactive. There are also interactive tags with popular queries.

 

Offer options immediately

 

The flow of interaction can also be maintained through a drop-down menu offering options while the user is entering a request. Going further from automatic filling, it can be full-featured fragments of a preview of the corresponding store products, news, blog articles, etc. Creation of sites in Ukraine, web studio Kharkiv, Rivne, Chernivtsi, Uzhgorod, Lutsk, Ternopil, Khmelnitsky, Zhytomyr, Chernigov, Cherkassy, ​​Krivoy Rog, Zaporozhye, Sumy, Kropyvnytskyi, Poltava, Kherson, Nikolaev.

 

Use filters to customize your search

 

In the case of very high content intensity on a website (imagine Amazone with a thousand items), even a well-written search query may not be enough as it will lead to too many options appearing in the search results. In this case, filters can maintain a flow of interaction and allow users to better customize their search: for example, on an e-commerce platform, filters can narrow search results according to price range, specific brands, specific product characteristics, and so on.

 

This is what the Wallmart website search filters look like: The search results page has a sidebar on the left, allowing users to narrow down their choices through fine tuning.

 

Another option is to embed additional customization right in the search box. For example, the search box on Amazon uses a built-in dropdown menu for the main product categories, so you can start searching internally. A specific section directly from the search.

 

Here are the filters to customize your search among hundreds of recipe options in the mobile app.

 

Thus, internal search is an element of high importance, providing a user-friendly experience for site visitors or application users. Make it intuitive, harness the power of habit, keep the above points in mind to improve search in your UI, and strive for a good balance of search and all other navigation. And do not forget to analyze the results of internal search: they will tell you what users need and what they are looking for on your resource.