Tips and strategies for web design development and website development for web marketing in the digital studio Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Советы и стратегии разработки веб-дизайна и создание сайтов для веб-маркетинга в digitalстудии в Виннице, Киеве, Одессе, Львове


If you are reading this article, you may be involved in digital business in some way. Spending most of our time in the digital world, we - designers, developers, marketers, business analysts, product managers - work, communicate and shop online.

We order food, choose the directions for our next trip, and make appointments with our devices. This is why when we mean a brand name and try to Google it, we get confused if we can't find any mention of the brand on the Internet. How is it possible that a business doesn't have a minimal internet presence?


Regardless of the size and type of company, Internet access is now a necessity for almost any business. Otherwise, companies in Kiev, Vinnitsa, Odessa, Lovov lose great potential, neglecting the possibilities of Internet marketing.


What is Web Marketing?


Online marketing integrates online marketing activities.


It includes:


  • SEO;
  • SMM;
  • Advertising mailing;
  • Display advertising;
  • Referral Marketing;
  • Affiliate Marketing;
  • Video marketing;
  • Inbound marketing;


Internet marketing spreads your message to a huge online audience. Unlike offline marketing, it is more targeted, efficient, and cheaper. With web marketing tools, you can track actions at any stage of your marketing funnel and measure your ROI.


While some web marketing activities can be done with zero budget, such as creating social media accounts and uploading videos to YouTube, they should still be done by professionals. This is especially true for

design for business. You can hire a designer or contact a design agency to make a first impression with your brand and visuals.


Today we turn to the following:


  • Why web marketing and design go hand in hand
  • What types of designs do you need to implement your marketing strategies;
  • What answers you need to get before setting a task for designers.
  • types of blog sites;
  • Landing page design.


Why web marketing and design go hand in hand


Web marketing and design work together towards the same goal.


Marketing and design teams usually work separately. Marketers prefer not to reveal the details of their strategy, and designers prefer not to discuss interim results until the task is fully completed. Lack of cooperation leads to misunderstandings and unnecessary work. Despite common goals, marketers and designers talk to each other, which causes communication difficulties.


It happens that stylish and professional-looking landing pages get high-quality traffic, but they don't convert because they were originally created for the wrong target audience.


When creating interfaces, illustrations and logos at FI

NE, we do not separate our work from strategic business goals, but think of our designs as an extension of our clients' brands. Thanks to this approach, we know that our projects will work for our clients in the long term throughout Ukraine - Kharkiv, Rovno, Chernivtsi, Uzhgorod, Lutsk, Ternopil, Khmelnitsky, Zhitomir, Chernigov, Cherkassy, ​​Krivoy Rog, Zaporozhye, Sumy, Kropyvnytskyi, Poltava, Kherson, Nikolaev.


What Kinds of Designs Do You Need to Implement Your Marketing Strategies


Now that you understand the importance of professional and thoughtful design in online marketing, it's time to think about the design you will need to implement your marketing strategies.


Landing page design for FINE Digital Agency


UI and UX

Whether you are planning on moving to a single page website or a complex site with multiple sections, you should consider a well thought out UI and UX design. A well thought out and designed website takes a lot of work and investment. But the truth is, not every business needs a website like this. If the specifics of your business precludes the possibility of converting leads using your website, do not look for unusual and complex solutions. Limit yourself to a pretty one page website.


If you are planning to convert your site, do some marketing and

sales oriented UI / UX design which is market driven and

user research, psychology, business and competitive analysis. This will make every element of your site work hard for your income.

Gourmet website design


Graphic design elements can be used to evoke emotions

and encourage action. This is the main reason why you should consider graphic design as another way to convey your message. Take advantage of graphic design to strengthen your brand's online presence.




In marketing, the use of animated graphics is widespread. In addition to being attractive, animation has higher engagement and conversion rates. With beautifully designed animation graphics, you can turn boring into addictive and complex into simple.



Branding for business, website development


Branding is a combination of promise, reputation, identity and positioning. It is a broad term that encompasses a range of activities, including corporate identity development.

Brand design is a way to broadcast a company's message using

logo, style and visuals. Through carefully thought-out brand designs, marketers distinguish a company from competitors, build trust and increase brand awareness.

Think of corporate identity design as the face of your company. If someone says Nike, which image comes to your mind first? Nike homepage or latest runner? No, the first visual association with the word Nike is their simple yet wonderful logo. This is why you better engage professional designers to create visuals that perfectly reflect your company's character.

FINE corporate identity design


What answers you need to have before setting a task for designers

You know that in business, communication is everything. Depending on your ability to negotiate and convey your messages, you may expect a different result. It's the same with designers and design agencies. To use your budget effectively, you must be clear about your goals and expectations before signing a contract.


Here is a general list of questions you should get answers to.

What is your product / service?


Start with your business first. Tell us about the nature, mission and values ​​of your company.


What's your value proposition?

Tell us what makes your company special in the market and what sets it apart from competitors. Explain the benefits of a product or service that your customers are paying for.


What's your goal?

Share the highlights of your business strategy. Briefly describe your short and long term goals. Discuss the reasons that prompted you to contact the designers. Define the goals you want to achieve with your design. You don't have to disclose all of your strategic business goals; however, you must include a few of them in order for the final design to meet your expectations.


What is your target audience and target market?

Tell a little about who your customers are: basic information including age, location, gender, profession, etc. Customer profiles help designers choose colors and shapes that are best suited to a specific target group.


Who are your competitors?

List your main competitors. This list will help designers distinguish your brand from similar businesses on the market.


What are you not doing?

You should talk not only about designs that you like, but also designs that you dislike, be it your personal preference or the perception of your target audience (for example, some symbols that are considered appropriate in some countries may look rude or even offensive in other countries). This will save you a lot of time and budget.


What's your budget and timeline?

Schedule and budget are still hot topics for some business people. However, these topics are worth discussing at the very beginning. It's not enough for you to know how much a design agency charges per hour. The final bill is influenced by many factors and these can vary from agency to agency. This is why you should clarify how much money and how much time you plan to spend on this particular event.


Who makes the decisions?

Fuzzy communication is another waste of time and money when it comes to outsourcing. Describe the verification process, list stakeholders, share their contact information and identify the communication methods and tools that are most convenient for you.


We have listed general questions, but depending on your task (UI / UX design, illustration, icon set, animated graphics), this list will be expanded with technical questions that you will find in the brief description of the company.


Package design and brand:


As an important part of web marketing, business-oriented design requires a careful approach and must be done by professionals.

If you want to get the most out of your design, you need to get the marketing and design teams to work together.

When you know your goals and communicate them correctly, you will almost certainly hit the mark.