Analysis of 5 trends in the tea market in Ukraine in 2020 from the branding and marketing company FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Analysis of 5 trends in the tea market in Ukraine in 2020 from the branding and marketing company FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine


The first factor mentioned by the author of the article is adaptogens, which support the body's resistance to stress, anxiety and exhaustion. Although turmeric teas are already popular in the market, plants with properties similar to turmeric, such as tulsi or maca, should become an increasingly common ingredient.


Adaptogens are an important component of tea


“After hibiscus, mint, chamomile and ginger, turmeric has become the fifth best-selling herbal ingredient in North American teas in the past three years. But have you heard of tulsi, ashwagandha, rhodiola and maca? All of these herbs, such as turmeric, belong to a class of plants called adaptogens, which should help cope with responses to physical and mental stress and help you get back in shape quickly, especially in today's busy world, ”the experts explain.


Consumers are increasingly turning to products that have a beneficial effect on the body and support its daily functioning. The direction of healthy eating and healthy lifestyle is very popular, especially among the younger generation.

“Our role as manufacturers is not only to respond to these needs, but also to closely monitor global trends and offer Ukrainian consumers the solutions that best meet their expectations.”


Cannabidiol tea gains popularity in the world


Cannabidiol (CBD) is not a psychoactive cannabis compound, but its action helps fight pain and inflammation in the central nervous system. According to the expert, CBD tea can be a calming ritual that helps relax the body and calm the mind. European experts predict CBD teas will be a hit in 2022.


Essential oils and aromatherapy go well with tea


According to the expert, the benefits of tea and functional herbs can be enhanced when combined with aromatherapy. Aromatic herbal and floral aromas have been used in tea blends since ancient times. Earl Gray, a traditional black tea with bergamot oil, has been the best-selling black tea in the Western Hemisphere for over 100 years. Moroccan mint, or Chinese green tea powder blended with mint, is the most consumed tea in North Africa and the Middle East. A fragrant lemon slice is often served with a cup of tea. In turn, adding essential oils to tea makes you feel better.


Taste and quality


Taste matters. However, sometimes it happened that consumers were drawn to not very tasty teas, putting the value of the drink first, and not its taste. In the past, consumers have put up with unpalatable teas to ensure functional benefits. Now they expect the best taste and quality of their tea. This opens up many new opportunities for growers in the tea market to create new blends with other delicious herbs. Herbal products containing adaptogens and essential oils are driving innovation and will reshape tea in the next decade, according to branding and marketing company FINE. Consumers are becoming more aware: they pay attention to the composition of products and the origin of the raw materials used in their preparation. Growing knowledge in this area makes them more demanding of producers: they expect tea companies to provide solutions that not only meet specific needs, but also taste good.


Tea conquers gastronomy


Tea is gaining popularity during meetings in the city. Consumers are increasingly using tea drinks instead of coffee or juices in restaurants and cocktail lounges. The combination of premium teas with culinary delights will give many restaurant guests a unique experience. Both chefs and guests are looking for innovative ways to make food and drink delicious and healthy. Tea is a natural addition to modern dishes, which is why more and more restaurants will expand their menu with different types of tea.


It can be said that the role of tea and consumer perceptions have changed over the past few years. Besides the obvious taste, we are seeing more and more benefits that regular consumption can bring. Over the years, we have also observed that tea for many Ukrainians has become an integral part of the day, regardless of the season. Consumer awareness of healthy eating is growing and therefore their tea preferences are changing. In response, tea producers are diversifying and improving their offerings. Time will tell how the above-mentioned marketing trends will affect the tea segment, and in order to always be aware of innovations on the market, the branding and marketing company FINE in Ukraine Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine invites you to cooperation.