Overview of the beauty industry in Ukraine - the latest trends in the cosmetic market from the marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Overview of the beauty industry in Ukraine - the latest trends in the cosmetic market from the marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Globalization, consisting in the instant exchange of information, scientific advances and cosmetic raw materials, means that consumer trends and expectations are rapidly changing, and manufacturers are trying to ensure the level of quality, innovation and, above all, the safety of cosmetics expected by the consumer.

 

Research of current trends in the beauty market from the FINE branding marketing agency, which you can use in Ukrainian business:

 

Environmentally friendly micro granules

 

The global trend is to exclude plastic microbeads from cosmetic formulas that pose a potential threat to the environment. They are currently not banned for use in Europe, although on October 21, 2015, CosmeticsEurope issued an official recommendation to phase out microplastics (hard, insoluble microplastics that are not biodegradable in an aquatic environment) from rinse-off cosmetics by 2020. It is estimated that microplastics used in cosmetics, primarily as an abrasive in rinse cleaners, account for about 0.5% of the plastic debris that accumulates in the marine environment, so manufacturers are taking steps to systematically replace microplastics with particles that are biodegradable in their natural environment.

 

Thus, the market for cosmetic raw materials has expanded the offer of abrasive microgranules with particles of cellulose, silica, hardened jojoba oil, polylactic acid and others.

 

Cosmetics in the big city

 

Another notable cosmetic trend is the protection of skin and hair from increasing environmental pollution. According to a Mintel study, 83% of British adults believe their lifestyle has a significant impact on the appearance of their skin. According to the company, in 2011-2013 sales of products with a declaration of protection against pollution in the Asia-Pacific region grew by 63%. The upward trend is spreading to other countries, as the skin is exposed to harmful substances every day, such as car exhaust fumes or cigarette smoke - strong sources of free radicals. Scientists have directly linked the aging process to free radicals. Living in large, crowded cities without time to rest leads to symptoms of fatigue, dullness and dry skin. Therefore, many women are interested in ingredients that have antioxidant properties and neutralize free radicals, including primarily sources rich in vitamin C, coenzyme Q10, tocopherols, including vitamin E, and plant extracts rich in polyphenols.

 

 

Cosmetic diet

 

Natural cosmetics certified by global environmental organizations, as well as diet-based cosmetics, are a very strong trend that has persisted for many years in Western countries and is becoming more and more noticeable in Ukraine. About 60% of women in Europe believe that diet is one of the most important factors affecting the appearance of their skin. Cosmetics based on natural oils and plant extracts are now in demand. Drugs called nutricosmetics are becoming more and more popular. They contain fruit and vegetable extracts rich in vitamins, amino acids and mineral compounds. These ingredients nourish and stimulate a number of biochemical reactions in the skin. There is a belief that what is eaten and what is useful "from the inside" is necessary for the skin "outside".

 

Wealth of one drop

 

Serum / essence preparations are currently experiencing a boom in both skin care and hair care. These are often disposable ampoules or small-volume vials with a pipette or dispenser. A concentrated form with a stronger effect should give a quick visible effect, and the packaging should give the impression of a pharmacy product. These products are intended to be used as a professional cosmetic product. Increasingly, such products are included in the daily care ritual of Ukrainian women.

 

The global beauty industry is now valued at $ 532 billion. The United States is currently the largest cosmetics market in the world with a share of about 20%, followed by China (13%) and Japan (8%). Although growth forecasts differ, most agree that the market will continue to grow at a 5-7 % per year and will exceed $ 800 billion by 2025. This is a market in Ukraine, in which you need to invest.

 

If you are interested in a segment of the cosmetic market, please contact the FINE marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine (Zhitomir, Chernigov, Kharkov, Cherkassy, ​​Kryvyi Rih, Zaporozhye, Sumy, Kropyvnytskyi, Poltava), we will prepare a detailed market research, positioning and develop a logo, packaging, label for your product.