Vegetable oil market in Ukraine and in the world: production, export, import - market research from FINE Agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Vegetable oil is fat. But fats of this type are extremely useful because they contain unsaturated fatty acids. In addition to the traditional rapeseed and sunflower oils, it is now possible to buy oils from grapeseed, sesame, soybeans and corn. Each of them has a slightly different composition, taste and application.

Vegetable oils contain unsaturated fatty acids (EFAs) that protect against heart disease and cancer. And this is their main advantage. The more unsaturated (and less saturated) fatty acids, the better. In this respect, rapeseed oil, which is produced from refined rapeseed, is unmatched. Research confirms that it can compete with even the healthiest olive oil.

Ukrainian oil market:

• Sunflower oil - This is one of the most popular vegetable oils in our country. Unfortunately, more often it is produced in a form that has a light yellow color and is almost odorless. As a result, it contains less beta-carotene, that is, plant provitamin A. What, however, is valuable in sunflower oil, is the high content of vitamin E and phytosterols, which have a positive effect on reducing atherosclerotic changes in blood vessels.
• Rapeseed Oil - The oil pressed from rapeseed can be used both for frying and serving in salads. Canola oil was once considered unhealthy due to the presence of erucic acid. However, this product is currently sold practically without the specified acid.
• Flaxseed Oil - Flaxseed oil is considered one of the healthiest plant oils available in our market. It works great when cold, but should not be used for frying - it loses too much of its nutritional value during this process.
• Hazelnut and Walnut Oils - Perfect for cold dishes, salads, and even ice cream (!), Nut butters have a very specific color and flavor that makes them unique on our list.
• Olive oil - One of the most popular oils available in Ukraine. When looking for an answer to the question of which vegetable oil is the healthiest, it is impossible to ignore olive oil.

Analysis of the situation in the global market from the FINE marketing and branding agency in Ukraine (Uzhgorod, Lutsk, Ternopil, Khmelnitsky, Zhitomir, Chernigov Kharkiv, Cherkassy, ​​Krivoy Rog, Zaporizhia, Sumy, Kropyvnytskyi, Poltava, Kherson, Nikolaev

and other cities):

In the current season, large yields and positive profit from processing were obtained for rapeseed. They have contributed to a significant increase in the supply of rapeseed oil in Europe, which, in turn, has put pressure on the price of this oil compared to other vegetable fats. While the growing production of these crops will lead to an increase in the supply of vegetable oils, further strong demand will lead to a shortage of almost one million tonnes of vegetable oil this season.

An increase in the production and demand for palm oil is expected; it will be of great importance for the development of the situation in the world vegetable oil market. Branding and Marketing Agency FINE predicts an increase in production in Malaysia and Indonesia and, at the same time, an increase in global consumption by 6.9% to 48.8 million tons. If the forecast is correct, the consumption of palm oil will exceed the production volume for one year in a row.

In Europe, a relatively abundant supply of rapeseed oil may displace palm oil from consumption. Vegetable oil prices will continue to grow. According to experts from the FINE branding and marketing agency, there will be no significant changes in this trend. The largest price increase this year was recorded for the cheapest oils, as a result of which the price difference between products has decreased significantly.

Analysis of the Ukrainian market of vegetable oils from the marketing and branding agency FINE:

The vegetable oil market in Ukraine has an unstable structure. More and more often Ukrainian entrepreneurs and consumers use tropical oils, which are much cheaper than domestically produced oils and animal fats. Ukraine still has huge potential in the production and import of palm oil. Vegetable oil is usually sold in PET packaging, but more expensive items are bottled in glass containers. Packaging in this market segment plays a very important role, because it is she who decides which product the consumer takes from the shelf. Vegetable oil is used by 99 percent of families and most of them prefer sunflower oil. Most often, city residents choose refined oil, which is more expensive in comparison with unrefined oil.

Since a bottle is important for 100% of consumers when buying oil, for 80% of consumers, practicality of its use and storage is important, in this matter it is best to contact the professionals of the FINE marketing and branding agency to order packaging and label designs.