Analysis of consumer preferences for the sausage and meat products market in Ukraine - marketing research from FINE Agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Analysis of consumer preferences for the sausage and meat products market in Ukraine - marketing research from FINE Agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine


Today's consumers have wide access to different types of meat products in many distribution channels. This makes them become more demanding and aware of what they want and what they like.

Consumers are more and more busy, more willing to take advantage of store offerings or products available on the go, and have less and less time to scrutinize every product that ends up in their shopping cart. People usually choose what they know. and what you like. However, there are some trends that have remained stable over the years and determine what is popular in the market. These are the most popular trends that consumers "skip" a product through before making a purchase decision.


FINE marketing and branding agency in Ukraine (Rivne, Chernivtsi, Uzhgorod, Lutsk, Ternopil, Khmelnitsky, Zhitomir, Chernigov Kharkiv and other cities), has collected TOP 3 things that attract the greatest attention of consumers!




America will not be discovered by someone who says that the quality of meat products is one of the key, if not the most important, aspects that consumers pay attention to. The vast majority of market research supports this trend. The average consumer usually understands the meatiness of the product as high quality sausages. The most popular are the sausages, which at first glance indicate the meat content on the package, for example, "more than 90%".


Another aspect that consumers pay attention to is the absence of preservatives. The presence of artificial flavors is also undesirable. Monosodium glutamate and any letter "E" on the label only discourage potential buyers. At the same time, naturalness is highly valued, which is manifested in the concise composition of the product, clean label or ecological packaging. More and more people recognize that they read labels and pay attention to the meat content of the product, the presence of undesirable ingredients, nutritional value and allergen content. It is worth emphasizing the high quality of your products on the packaging and at the point of sale!





Despite the fact that many consumers emphasize that the quality of goods is the most important for them, the analysis of real shopping carts leads to interesting conclusions - goods with discounts and at low prices are especially popular. meat products and meat cuts in Ukrainian farms are bought by representatives of the "older" generation, for whom the ratio of price and quality, tradition and authenticity are of particular importance.


Consumers emphasize that they are looking for products with good value for money. This often contradicts consumer claims that it is quality that determines the choice of what ends up in the basket. It follows that the right combination of the quality of the meat product composition and an attractive price offer can be the key to success in your sales.




The trend of consumer patriotism and locality has been gaining momentum over the years. Initiatives such as UkrainianProduct only confirm what the market has been demonstrating for years. Ukrainians believe that Ukrainian products are in no way inferior to foreign ones and, if there is a choice, willingly reach for domestic products - not only in the category of meat and cold cuts, while consumers appreciate the area and love to taste local products characteristic of certain regions. It is also important who produced this sausage and whether this company is a well-known and respected manufacturer. In cold cuts, the buying decision is often driven by brand credibility.


When developing a sales and marketing strategy for your meat products, it is also worth keeping an eye on growing trends such as developing whole lines of meat products targeted at specific customer groups and using them. Products for children, gluten free products, vegetarian meats and exclusive / premium products are gaining popularity.


The personalization of the offer, according to the experts of the marketing and branding company FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine, is a factor that plays an increasingly important role!


Today, more often than ever before, there is a situation where the product itself plays a lesser and lesser role - after all, in almost every store you will find "home", "country", "traditional" ham. Therefore, in such a competitive market, it is important what quality and cost the product has, what it communicates to the consumer at first glance, and what reputation the manufacturer enjoys.


Let's not forget about the tremendous power of a seller's recommendation of a product and about personal previous positive experiences with the product. The right combination of the above elements will definitely increase your chances of success in the meat market!