Analysis of consumption, origin, production of cereals in Ukraine. Brands of cereals in Ukraine from the marketing company FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Groats are one of the oldest human food products. For centuries, they have formed the basis of the daily diet of Ukrainians. Our ancestors used them to make soups, served them as an addition to borscht, and ate them sweet with dried fruits.

How did groats appear on our tables?

Barley and millet were the first to appear on our tables. Only centuries later, buckwheat came to our country, and relatively recently, corn grits, semolina and couscous appeared on our market.

Millet

Millet is obtained from peeled millet grain. Its name comes from the Proto-Slavic word jagla (more often in the plural jagla), which means millet. Millet was a characteristic original dish of the old Ukrainian cuisine. Most often it was served with the addition of butter or cracklings, or covered with hot sweet milk. The hostesses used millet for making pancakes, filling for dumplings, stuffed cabbage and others. Some ate it as a dessert, sweet with cheese or dried fruit.

Buckwheat

Buckwheat is made from hulled buckwheat seeds. In Ukrainian culinary traditions, it was highly appreciated by gourmets. The most popular was the dark fried buckwheat. Most often it was eaten raw, with the addition of cracklings, yogurt or whey, and was associated primarily with a simple peasant table. Over time, it appeared on gourmet tables, where it was served after overly nourishing and very sophisticated dishes, as an innovative and extravagant dish.

The use of cereals in Ukrainian cuisine

All types of cereals were widely used in Ukrainian cuisine, both among peasants and in the homes of wealthy aristocrats. They were eaten as separate dishes with various additives (milk, greaves, mushrooms, cabbage). On their basis, various types of soups, cereals and noodles were prepared. Groats, especially buckwheat and pearl barley, were added to various types of meat. For breakfast, children were often given semolina porridge with milk or millet puree with yolk.

The real benefits of cereals were only discovered in the second half of the 20th century, and since then they have found many enthusiasts around the world. In addition to being prized, especially by people who avoid meat, vegetable protein, starch and minerals such as potassium, magnesium and phosphorus, as well as B vitamins, they are high in dietary fiber that detoxifies the body ...

Currently, the cereal market in Ukraine is so rich that even the most sophisticated gourmets will find something for themselves. Cereal dishes are not only very healthy, but also delicious. Recipes for some of them are taken from old Ukrainian cuisine, and you just need to slightly change the way they are prepared. Some of the dishes, such as fruit and milk porridge soups, come from other national cuisines and have received the approval of Ukrainian consumers. So, if you want to introduce cereals into your diet and enjoy its taste, here are the most popular porridge producers on the Ukrainian market: Terra enterprise (Terra, Terra-Hercules), Ranok enterprise (Olympus, Kashka-yummy), Grocery factory (Zhmenka, Takida) and others.

Facts about the Ukrainian market of cereals and cereals from the marketing and branding agency Fine Agency in Ukraine (Kharkiv, Rovno, Chernivtsi, Ternopil, Khmelnitsky, Zhitomir, Chernigov, Sumy, Kropyvnytskyi, Poltava, Kherson, Nikolaev):

• According to marketers in Ukraine, the consumption of cereals is at a fairly high level (about 8 kg of cereals per year is eaten by one person), especially due to the growing interest in healthy eating (cereals are bought on average 1-2 times a month).
• The production of cereals, as well as imports (most of all, imports fall on buckwheat, barley, soybeans and rice), and exports (porridge exports are growing from year to year - to Belarus, Moldova, Azerbaijan, Georgia, Poland and other countries) depend on grain crop harvest.
• The state dictates prices for more cereals.
• The Ukrainian market consists mainly of domestic producers.
• This market is underdeveloped and works half-heartedly, therefore domestic cereals have low competitiveness abroad.

In order for your business to develop correctly, the FINE marketing and branding agency in Ukraine (Kharkiv, Rovno, Chernivtsi, Uzhgorod, Lutsk, Ternopil, Khmelnitsky and other cities) invites you to use our services, including: marketing market research, marketing or branding strategy , advertising on the Internet, development of packaging design and much more.