Market research of paints and varnishes in Ukraine. Manufacturers, trade marks - research from the branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Market research of paints and varnishes in Ukraine. Manufacturers, trade marks - research from the branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Paint is a film-forming substance used for protective or decorative coating of the surface of any object. It can lie on the surface of objects or slightly penetrate into their depth. It contains dyes - most often in the form of pigments and additives.

 

Varnishes provide a highly weather resistant finish with a smooth, glossy or satin finish. They are mainly used for finishing pre-primed or refurbished wood and metal work. Varnishes create transparent (transparent) or translucent coatings of high smoothness and hardness, especially on wood elements. There are also commercially available varnish products that combine the properties of paint and enamel so that there is no need to use two different paint materials - base paint and topcoat.

 

Paints, enamels, varnishes review from the marketing and branding company FINE

 

According to their purpose and functional characteristics, paint products are divided into three main groups - paints, enamels and varnishes. In construction, paints are mainly used, which are distinguished by high hiding power and adhesion to the substrate. All of these materials contain basic components such as binder, pigment, diluent, filler, which determine the application and properties of the product.

 

Binders are film-forming components that determine functional properties. Currently, these are mainly different types of polymers that form a coating after evaporation of the diluent and upon contact with air or with an added hardener. Commonly used polymer compounds include acrylics, alkyds, polyurethanes, silicones, polyacetates, and copolymers — mixtures of different polymers.

Pigments give color and determine opacity and color fastness. They are of mineral or organic origin, but the degree of fragmentation of the pigment is also important - small particles have a higher hiding power.

The thinner dilutes the components of the paint, allowing it to be applied evenly. Depending on the type of thinner, paint and varnish products are divided into two groups - water-soluble and with organic thinners.

Paints and varnishes, in addition to the main ingredients, contain a number of additives that change their operational and technological properties. Thanks to them, products are obtained, including high resistance to UV radiation, antibacterial and antifungal properties, reflective properties, thixotropic properties, etc.

 

According to the marketing and branding company FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine, the Uranian consumer of paints and varnishes is: an individual consumer, an industrial consumer, intermediaries and a government consumer. As for individual consumers, most often they are people aged 16 - 65, most of whom are men. 80% of people buy paints and varnishes, 12% for work, 8% for relatives or friends. Almost half of consumers buy paints or varnishes on the advice of sales consultants. The decisive factor when buying is the quality of the product, the price, the brand name, environmental friendliness and durability. The production of this type of product increases slightly from year to year. The average export is about 13 thousand tons, the average import is twice as much. Most of the imported products come to Ukraine from countries such as Germany, Poland, Belarus, USA, Finland and others.

 

Popular TM and manufacturers of paints and varnishes in Ukraine from the marketing and branding company FINE

 

Among the producers of paints and varnishes in Ukraine are the following companies: Snezhka, Meffert Hansa Farben, Kraski Kolorit, ZIP, Kaparol, Polisan, Polifarb and others. This market is characterized by the displacement of small producers in favor of larger enterprises. The most famous brands: Zebra, Snezhka, Ceresit, Tikkurlia, Kolorit and others.

 

The offer of the Ukrainian interior and exterior wall paints market includes the latest technical achievements, this market is rich in terms of color and adapted to European quality and environmental standards.

 

The Fine Agency branding agency in Ukraine (Khmelnitsky, Zhitomir, Chernigov, Cherkassy, Krivoy Rog, Zaporozhye, Sumy, Kropyvnytskyi, Poltava, Kherson, Nikolaev and other cities) is developing design for a brand, trade mark. Our specialists can conduct marketing research, market segment analysis, competitors, develop branding, contextual advertising, seo optimization and advertising strategy. Find out more about our services directly from a representative.