Medical business in Ukraine. Market research of medicines, development of pharmaceutical packaging from the marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Medical business in Ukraine. Market research of medicines, development of pharmaceutical packaging from the marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

In recent years, the leading companies in the sale of drugs in Ukraine are: Ukrainian company Farmak, Darnitsa, Arterium, German company Berlin-Chemie, Japanese Takeda, French Sanofi, and others.

 

Drug development from FINE marketing agency

 

Nowadays advertising, marketing, branding are the most important factors of success in the market among many entrepreneurs. This allows you to influence buyers, inform them about the offer and encourage them to buy the product. Thus, advertising has become an extremely important tool in the competition and in creating a competitive advantage in most markets. Its competitive function stems from the fact that advertising is often used in response to competitors' advertisements. Competition through this form of promotion is aimed not only at increasing the attractiveness of its own offer, but also at disrupting competitors' advertising campaigns. Advertising is becoming a form of non-price competition and a tool for creating market advantage.

 

You can order an advertising campaign, advertising on the Internet, contextual advertising, marketing and branding in the FINE company (Kharkiv, Rovno, Chernivtsi, Uzhgorod, Lutsk, Ternopil, Khmelnitsky, Zhytomyr, Chernigov, Cherkasy, Krivoy Rog, Zaporozhye, Sumy)

 

Therefore, in advertising of pharmaceutical products, information and auxiliary functions are of great importance. They mainly boil down to: providing information on the effects of a drug, dosing methods, possible effects accompanying its use, laboratory test results and mobilizing patients on health promoting behaviors that will improve and maintain their health. The tools that provide patients with medical knowledge are primarily mass media advertisements, leaflets, posters, brochures, packages, labels attached to medicines or distributed in pharmacies.

 

According to some studies, the most frequent and visible forms of drug advertising to consumers are: commercials, advertisements in pharmacies and points of sale such as stands and flyers, posters in pharmacies and clinics, pharmacy newspapers and radio spots. These are the most popular and most commonly used forms of pharmaceutical advertising on the market. The second most popular form of advertising is online advertising. The least visible advertisements to consumers are mail-order advertisements. Again, according to the same statistics, more than half of consumers said they were indifferent to drug ads (53.5%), a large percentage of people get annoyed with drug ads, and about 10% of people like to watch them.

 

When buying drugs, the largest group of consumers is guided by their proven effectiveness (22.5%). The doctor's recommendation is an important factor influencing the decision to purchase the drug for 19% of all respondents. The composition and properties of the drug, as well as the price of the drug, are a significant selection factor for (16%) and (14%) respondents, respectively. Less important are the opinions of friends (8.6%), the recommendations of a pharmacist (7.1%) and advertising (7.3%).

 

 

Why is packaging important?

 

The main function of packaging is to protect and promote the product. Packaging design is a complex and thoughtful process as 80% of purchasing decisions are made at the point of sale. Making this decision mainly consists of graphic design that grabs the attention and attention of the consumer, stands out on the shelf and even ergonomics. The design of the label or packaging should relate to the nature of the product and the values ​​that the brand carries, so the visual element, branding is very important here.

 

 

Packaging designs that are sold

 

The quality of the products supplied is critical to your customers. If it is up to par and goes hand in hand with a competitive price, you can count on success - provided that you also take care of good packaging. The interior is important, but the exterior often determines whether a customer purchases your product. If you are interested in high-level packaging design, you can write to the FINE marketing and branding agency (Kiev, Vinnitsa, Odessa, Dnipro, Lviv)!

 

An opportunity to stand out from the competition

 

You want packaging that will highlight the benefits and value of the product you are offering, instill trust in your customers and convince them that the product is worth buying. You hope that quality packaging will increase your bottom line in a relatively short amount of time and strengthen your brand image. FINE marketing and branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine knows how to achieve this, so you can be sure that the project prepared for you will be unique, attractive and, above all, effective.