Modern trends in glass bottle design in Ukraine from the branding and digital marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Modern trends in glass bottle design in Ukraine from the branding and digital marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine


Manufacturers are increasingly concerned with marketing, branding, packaging design, and innovative solutions that are designed to give a product a unique look.

They are constantly looking for new ways to differentiate products. For example, the internal embossing of letters or signs on packaging is becoming a new trend. This allows you to keep the outside of the package smooth and at the same time use it for product labeling.


Moreover, it is also unexpected for the consumer who discovers the embossed elements while consuming the product. An example of the development of new trends at present is the production of glass containers with plastic lids. The packaging of various colors and shapes, decorated with various ornaments, makes the product unique.


In order to combine the perfect design and individual style of the bottle, contact the FINE branding and marketing agency in Ukraine (Cherkasy, Krivoy Rog, Zaporozhye, Sumy, Kropyvnytskyi, Poltava, Kherson, Nikolaev and other cities).


An example of an original activity can be, for example, the company O-I, which offers a number of opportunities in this area thanks to the production of both very tall and miniature packages and practically unlimited shapes (cone, cube, cylinder). Standard shaped packages also come in a variety of colors, labels and decorations. The decoration options are almost endless: bottles can appear matte or even satin. A "clean" bottle without additional decorations is also a kind of decoration. The more traditional look of the packaging is facilitated, for example, by decorations in the form of wax seals and ribbons.



O-I has produced a range of innovative packaging featuring a unique style. The design, different from the standard, has allowed many products to be identified as unique and one of a kind. This specific packaging includes the VEEN Wave 66 bottle, which has already won numerous awards in various industry competitions, and the Waater packaging from Bavaria Brewerie.

Both projects are examples of collaboration with clients, resulting in original marketing solutions that have had a great impact on the market. Designed primarily for catering, the packaging reflects the fashionable image of a first-class product, attracts customers and stands out in the highly competitive mineral water market. Last September, the bottle won the World Bottled Water World Awards for Best Glass Bottle. In addition, she has been honored with another Design Innovation Award - the world's oldest and most prestigious Good Design award. This award is presented annually to the most innovative and stereotypical industrial, graphic and product projects created around the world. Another bottle that has been appreciated by the packaging industry is the Norwegian VOSS water bottle. Its cylindrical shape, reminiscent of a perfume bottle, quickly made it a hallmark of the product. The idea to create a unique water package was born when VOSS founder Christopher Harlem was studying in San Francisco. Then he noticed that many of his colleagues take mineral water with them not only to quench their thirst, but also in order to properly present themselves with it. Together with co-founder of the brand Ole Christian Sandberg, he saw an opportunity to bring water to the market in very interesting packaging. After much effort to get a creative marketing agency to come up with an original project, it piqued the interest of Neil Kraft, who designed branding projects for Calvin Klein. The created VOSS water bottle has certainly become a fashion icon in its field.


Among O-I's achievements are the unique DivaBlueBottled blue bottles for Kronenbourg, which are packaging for wine and beer in the European market. They come in six different shades of blue. O-I understands that original designs require original colors. This kind of innovative product has received excellent reception, especially among women and youth.

 Fine Agency, a Ukrainian branding and marketing company Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine , will be happy to design labels and packaging for any of your products.