Creation of mobile applications in Ukraine - research of the world market from the marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

According to an American company called AppAnnie, in 2015, the number of downloads in the world increased by 15% compared to 2016, and the time users devote to mobile applications increased by as much as 25%!

Along with the growing demand, the earnings of leading development companies, such as: Google Play iOS App Store, are rapidly increasing, according to some data, their earnings have increased by 40%.

It is believed that the most profitable part of this segment is gaming applications such as, for example, PokemonGo. The second most popular segment, which has expanded significantly recently, is mobile shopping. Online shopping is increasingly preferred in countries such as the USA, England, France, Germany. The third place in this rating is occupied by sports broadcasts.

Other interesting data was presented by Nielsen, according to which, on average, users in their smartphones use 30 applications per month, most often games, weather and maps.

Time spent in the app, number of downloads and income of manufacturers

The research on the mobile app market primarily takes into account the following three factors:

• Application usage time, which provides information not only about how long the user has been interacting with the application, but also how often - on average, the owner of an Android phone spends 2 hours of his time in accessory applications.
• The number of app downloads worldwide shows only positive dynamics. For example, in 2016, those downloads exceeded 90 billion, with an increase of 13 billion in the AppStore (80% thanks to users in China) and GooglePlay.
• The aforementioned leading companies AppStore and GooglePlay made revenues in 2016 of $ 35 billion. Which indicates a 40-50% increase in income. Games played a very significant role here, because these companies received 75-90% of their profits thanks to them.

Some statistics from the FINE marketing and branding agency (Kiev, Vinnitsa, Odessa, Dnipro, Lviv)

According to Forbes, there are 2.3 million mobile app creators. The number of users ranges from 600-900 million, depending on the chosen company. The number of applications varies from 800-1250 thousand, depending on the company. As for developers, there are about 150 thousand of them in Google, and about 250 in Apple. In recent years, the desire of programmers from the post-Soviet space (Ukraine, Russia, Belarus, Armenia and Moldova) to cooperate with such companies as iOS and Android has been growing. Ukraine ranks second in the number of IT specialists, according to the data found, in 2017 alone this number was 9,272 people.

Monetization or ways to make money on mobile applications:

• The research company predicts the number of downloaded apps in 2022 will be 45 percent more than now and reach 258.2 billion. Given the fact that the average annual spending on mobile apps is projected to increase - from 20.94 USD in 2017 to $ 25.65 in 2022 - then app creators definitely have something to fight for.
• Therefore, marketers must carefully consider the business model during the application development phase. At the moment, the task is not only to create an application, but to break through the stream of competition, to appear in the hands and smartphones of recipients. How can you get back the funds invested in application development, but also get a decent profit? There are several proven ways to do this.

Profit from subscription

The easiest way to generate income from app downloads is, of course, by subscribing. The more experienced and familiar with the world of applications a person is, the more he will be willing to pay for their use. However, the subscription model does not always work.

In the case of apps like Netflix, the subscription has real added value, so many users are willing to pay certain small monthly fees. However, large amounts and exaggerated collection frequencies can, on the contrary, provoke a loss of users.

Push notifications

Some users do not use even half of the applications on their phones. Therefore, the task of marketers here is to remind about the existence of the application on this device. "Push" notifications are a great reminder of the app's existence, informing you about: new functionality, new activities and special offers.

In-app advertising

In-app advertising is one of the most actively used monetization methods. Applications such as AdMob, FBX and Adrino can take over the text or advertising banners displayed in applications, these are the most popular networks that generate in-app ads.

Conclusion: We can say that the market for developing the segment of mobile applications is rapidly developing, as well as the profession of a programmer, developer of mobile applications. Branding agency "FINE" Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine is well versed in this market segment, so we will be happy to help you in creating a marketing strategy and successful and selling branding.