Fruit juices and nectars, as well as fruits and vegetables are products that provide the body with the necessary dietary and nutritional ingredients, play an important role in the prevention of many diseases and should be an integral part of a balanced diet for everyone.
One of the conditions for the functioning of the fruit and vegetable processing sector is the availability of a base that provides the required material at the right time and in the right place for the production of fruit juices and nectars. The market for juices, nectars and soft drinks is constantly evolving. The changes concern not only the final product, but also production processes, which are increasingly focused on product safety. Strong competition, active marketing forces leading manufacturers to systematically improve their offer. Individual brand owners, wanting to meet the expectations of their consumers, are becoming more and more conscious of brand strategy, packaging form, labels and capacity.
This market is growing. Many factors influence this. First of all - strong advertising support, strong branding, promotion of consumer habits. Secondly, innovation both in terms of the product itself - its quality and taste, and in terms of packaging - its functionality, modernity and attractiveness. Third, marketing trends favor healthy living, increased awareness of good nutrition and the introduction of good, healthy and conveniently packaged foods into the diet. Consumers expect packaging to be functional, aesthetic, safe and sustainable.
Despite the quick and easy access to information, the growing attention to packaging and the appearance of products, there are still many myths about packaging.
MYTH: Cartons with a plastic lid cannot be recycled and should be disposed of in a regular trash can.
FACT: Boxes with plastic lids must be sorted.
MYTH: Glass packaging is less harmful to the environment than cardboard packaging.
More than six in ten consumers believe glass packaging is better for the environment than cardboard.
FACT: The life cycle assessment of cardboard packaging proves that it is more sustainable than glass.
Future trends in packaging design and marketing according to world experts:
FINE marketing company (, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine) in its work focuses on many years of experience and on the experience and knowledge of world experts. We want to share with you some of the important experts' opinions on the predicted future of packaging design:
“Consumers nowadays expect from packaging mainly convenience and functionality - regardless of the packaging format, capacity, consumption and age group. This is clearly strongly related to the safety of use. Packaging should be lightweight, convenient and reusable. Younger consumers are more demanding - they get bored quickly, they often look for new solutions. Traditional packaging, large volumes - for home or work consumption - are more popular in older age groups. An important consumer expectation - regardless of age and product category - becomes transparent packaging. This trend is increasing every year. "
“Product packaging should not only have the lowest possible impact on the environment or be an effective communication channel to attract the attention of consumers, but also optimize costs in the value chain and improve the functionality of the consumed products. "Packaging should save more than it costs." Using renewable resources is the only way to make good packaging. ”
“Undoubtedly, the topic of environmental protection is important. The consumer is increasingly paying attention to what the packaging is made of. The label must be clearly worded so that the consumer can read it without problems (brand, origin and composition, as well as the nutritional value of the product). The packaging is designed to make it easier to choose, so in addition to its convenient shape, reliable and truthful information on the label is important. "
“Products will be more and more personalized and the packaging should continue to emphasize this. Packaging needs to be multifaceted to appeal to specific consumer groups. "
In the world of juice production, competition can be a very strong obstacle to development. In order to stand out and become a recognizable manufacturer, you need to use a lot of marketing knowledge and tricks. Contact the FINE marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine and our branding will help consumers to love your brand!