Review of the Ukrainian confectionery market. Packaging design and marketing research from FINE Agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Review of the Ukrainian confectionery market. Packaging design and marketing research from FINE Agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Successful design is closely related to trends and fashion. The packaging in which the products are sold must be adapted to the tastes of the consumer group they are targeting.

Above all, the confectionery packaging manufacturer must make sure that it grabs the attention of consumers and looks good from an aesthetic point of view.

 

Candy packaging - how should it look?

 

Demanding occupation. Packaging for confectionery products is not easy. It is very often necessary to adapt to the needs of the market, marketing and consumer preferences. Therefore, confectionery packaging manufacturers do not face an easy task. Frequent changes in the appearance of the packaging in which cookies or candies are sold are common. Thanks to branding, packaging should always surprise and attract attention so that the consumer wants to buy it.

 

Graphic, raw forms

 

Currently, a popular direction in the production of confectionery packaging is raw and graphic forms. Graphics that mimic handwritten letters or graphics that are close to retro are also popular. It is very common to see illustrations showing simple freehand drawings. Naturalness is very important now. The most common colors in confectionery design are pastel colors. This trend is a response to the commercialization of the confectionery market and manifests itself in the desire to distinguish new manufacturers from the already large confectionery magnates. Although until recently it was a new trend in marketing, it is now a massive phenomenon that almost every confectionery packaging manufacturer uses.

 

Product presentation on packaging

 

Confectionery packaging more and more often presents the product on the packaging. Manufacturers are looking for branding that will deliver the right product presentation combined with eye-catching graphics. Interesting visual stories are often created that should surprise the consumer and draw their attention to the product. The use of 2D or 3D graphics is common here.

Also, the packaging should clearly highlight the most important qualities of your product.

The most important thing is to create packaging that will grab the attention of consumers and encourage them to buy the product and the FINE marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine will do an excellent job of this task.

 

What materials are used for packaging printing?

Currently, packaging is not only an addition to a specific product, but also a completely independent product. It often even generates demand by influencing customers accordingly — they make purchasing decisions based on the look and aesthetics of the item, not necessarily the content. Therefore, the packaging must be attractive enough to attract attention among the dozens of other products on the shelf in the store.

 

The following methods are used to cover the surface of the package:

 

  • glossy gilding (packaging for perfumery, jewelry or confectionery)
  • decorative varnish - UV varnish (glossy or matt), selective, phosphorescent and aqueous
  • hot-stamping (thermal printing, lamination) with foil of various textures and colors - including glossy, brocade, matte, sandy, metallic, etc.
  • dispersion - glossy or pearl luster
  • conventional stamping - selection of individual graphic elements of packaging
  • Braille inserts - for the visually impaired or blind (this mainly applies to packaging of medicines and food supplements)
  • use of scratch cards (silver or gold) and fluorescent (glow in the dark).

 

Chocolate packaging

 

Chocolate packaging is not only about a nice color or an interesting shape. Pastry packaging tells a story and tells consumers about the values ​​that this sweet product supports.

 

Individual packing

 

Having a package with your own name or an interesting slogan is part of a marketing trend that has been in the market for years. Personalized packaging has been with us for a long time, and manufacturers designing confectionery packaging should not lag behind. An interesting advertising campaign was demonstrated by TonyChocolonely, whose chocolate products are very popular in Western Europe, including Belgium or the Netherlands. By releasing limited packs of his chocolates, Tony allowed the consumer to experience an amazing kind of uniqueness. Each product package was original, and it was impossible to find another one.