The market of frozen ready-made semi-finished products in Ukraine - an overview from the agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

The market of frozen ready-made semi-finished products in Ukraine - an overview from the agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine


Living in a hurry takes up more and more time from us, which, for example, we could devote to cooking. In recent years, the range of frozen foods has grown significantly in our market.

The growing pace of life is forcing consumers to increasingly turn to light and quick meals, which is why frozen foods are becoming more popular. The market potential for frozen ready meals is growing. The driving force behind its development is the changes in the lifestyle of Ukrainians - we spend less time at home, so we are increasingly choosing dishes that can be prepared easily and tasty.


The ubiquitous marketing trend for healthy eating is also having a positive impact on the development of frozen foods, which are more valuable and nutritious than canned foods. Consumers are paying more and more attention to whether what they eat is healthy and easy and quick to prepare. This is the main reason for the popularity of frozen ready-to-cook foods. Obviously, such a rapidly developing market places higher demands on manufacturers, both in terms of quality and production standards, and in terms of product diversity.


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The market for ready-made meals includes meat and vegetable dishes, which are characterized by a long shelf life and the absence of special storage conditions. Dishes that are quick to prepare at work or when traveling are most in demand among residents of large cities. Frozen ready-made semi-finished products fully meet the needs of consumers, therefore, the FINE marketing agency (Kiev, Vinnitsa, Odessa, Dnipro, Lviv) predicts that the share of such products on the entire market will grow steadily, both in terms of production and sales. Currently, the offer of ready-made meals is becoming more and more diverse.


In addition to vegetables, dumplings, dumplings, ravioli, khinkali, pancakes offered by the main players (Hercules Company - 24%, Levada Company - 19%, Vichunai, Bonduelle, Tri Medveda Company - 17% and others), the frozen fish segment is also growing.


Nevertheless, it should be remembered that the frozen food market, on the one hand, has great potential, but, on the other hand, it has numerous barriers for manufacturers - seasonal sales, limited freezer capacity in stores, difficulties in providing refrigeration conditions and still low consumer awareness that frozen foods do not lose their nutritional value. Summer is full of fruits and vegetables that we lack in winter. Some thrifty ones prefer to make their own preparations, others enjoy frozen foods available at any time of the year. The season for frozen ready-to-cook foods starts in September and lasts until the end of April.


Frozen foods instead of fast food


Undoubtedly, the opportunity for the development of frozen food is the gradual change in lifestyle in large cities. The growing pace of life means that consumers will increasingly buy something that is easy and tasty to prepare. The current trend of healthy eating in marketing is also influencing the development of the frozen food market, which is certainly much healthier than fast food. We have less time to cook and want to eat healthier foods. Therefore, it is necessary to inform Ukrainian consumers about the value of frozen ready-made semi-finished products, vegetables and fruits. To change consumer awareness, a good advertising campaign is needed to educate people about the benefits of frozen vegetables and fruits and inform them about the correct preparation and storage methods.


Frozen food market predictions from FINE marketing agency


  • A slight increase in the consumption of ready-made semi-finished products is predicted, the development of the segment of frozen vegetables and fruits, frozen meat and fish dishes will be more significant.
  • A gradual decrease in the share of small manufacturers, the growing popularity of foreign products.
  • Increased production of premium products.
  • The emergence of new production technologies and new products.


For more information about this and any other market segment, contact the FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.