Development of marketing research of the coffee market in Ukraine from the marketing agency digital advertising and promotion FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Development of marketing research of the coffee market in Ukraine from the marketing agency digital advertising and promotion FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Coffee is a vegetable raw material that has been known and used by people all over the world for about fourteen centuries. Since its inception, coffee has played a special cultural role.

The process of preparing it usually requires attention and time, and its consumption usually takes place during informal meetings and exchange of thoughts. Every morning, millions of people start their day with a cup of coffee. It has gained immense popularity not only for its selective aroma and taste, but also for its well-known stimulating effect on mental activity. It turns out that this is not the only positive effect of this substance on our body. In addition to short-term effects like recovery and mood improvement, regular coffee consumption can help prevent dangerous diseases such as type 2 diabetes or Alzheimer's disease. Ingredients contained in each coffee bean, such as caffeine, polyphenols interact with each other, which allows them to influence the processes in the human body in different ways.

 

Coffee beans are roasted coffee beans that, when ground, give off an intense flavor and aroma. The main types of coffee grown in the world are Arabica, Robusta and Liberica. Arabica is considered the noblest coffee and requires better soil and better sunshine than Robusta coffee. The beans of this coffee give a mild and slightly sour taste. They make up almost 70% of the world's coffee collections. Robusta is a species with an intense, strong taste. Some varieties can be spicy. Robusta has more caffeine than Arabica and tastes too characteristic for most coffee consumers. Liberica is the least aromatic type of coffee of them all, but it produces a higher yield and is more resistant to pests.

Ground coffee - roasted and ground coffee beans. This coffee is prepared faster, but its quality is almost always worse than that of coffee beans.

 

The most recognizable brands of coffee in Ukraine are foreign brands: Jacobs, Nescafe, Lavazza, MacCoffe, Galka (domestic producer). Ukrainian producers buy raw materials from Poland and Russia. Domestic coffee is in the low or medium price segment. Ukrainian coffee is purchased by representatives from Moldova, Georgia, Armenia.

 

The culture of drinking coffee in different regions of the world

 

Rules and tastes change depending on which part of the world the person is in. The culture of drinking coffee is very rich and varied. For the French, there is no breakfast without a lot of milk coffee, Italians drink one instant espresso at the bar, Austrians are renowned for their passion for relaxing with a cup of this magical drink in climatic Viennese cafes that excel in ingredients and additives. Americans drink coffee on the street, in the office, at home, in the car, and while eating. Germany and Switzerland were the first countries to adopt the home brewing method. In Japan, coffee is often bought from vending machines on the streets. In Central and Northern Europe, coffee is consumed at the table with various pastries, and in Ukraine it is most often drunk at home (60%), in cafes or restaurants (30%) and in the workplace (10%), as for the frequency of purchases, 50% consumers purchase it once a month. When choosing this drink, an important role is played by the design in which its packaging and label are made, their development, as well as advertising, branding, marketing and website promotion on the Internet, you can order at the FINE marketing agency (Kiev, Vinnitsa, Odessa, Dnipro, Lviv ).

 

Packaging design trends from FINE marketing agency

 

The main trends in the design of coffee packages are: geometric patterns, yellow and brown colors, which are respectively associated with the sun and coffee beans, and the popularity of transparent packages is also growing. Most importantly, if you really want to create a special product, leave aside the high epithets on the packaging, now it is repulsive to consumers. Provide all necessary information (about country and region, planting height, type of coffee, processing method and roasting date) on the package, do not hide it at the bottom of the package under the sticker with the code.

 

Nowadays Ukrainians are opening the doors to the coffee market and becoming very conscious consumers. In many homes, we can find modern or more traditional coffee makers for alternative brewing methods. For many of us, coffee has become not only a habit, but also a friend.

 

If you want to start producing coffee in Ukraine, order a detailed marketing research from the FINE company Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine specializing in branding and marketing.