Research of the Ukrainian market of sausages and meat products from the agency of digital marketing, branding and advertising FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Research of the Ukrainian market of sausages and meat products from the agency of digital marketing, branding and advertising FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

The food market is a set of mutual economic relations between sellers and end consumers of food products.

The characteristic features of the food market include: the specific nature of food products, which are designed to meet the physiological needs of consumers, and a rich selection of products.

 

One of the main segments of the food economy is the market for food of animal origin. Livestock production is showing an upward trend as a result of strong demand for animal products, including meat and meat products. This industry is characterized by significant diversity, a high level of competition and a high propensity to purchase products from domestic manufacturers. More and more consumers prefer poultry, less and less - pork and beef. The volume of production is generally unstable, if during one year production grows, then in the next it goes down. But if we take into account 2011 and 2017, then there is a tendency for a decrease in the volume of productivity. As for the prices, they are steadily growing, the prices are growing the most for sausages, and the least for poultry. The largest producers of meat delicacies in Ukraine are Favorit, Garmash, Yatran and Kremenchugmyaso.

Why are prices in the meat market growing? This is influenced by a decrease in livestock, increased demand and lack of products from the Crimea and the eastern part of the country.

 

Particular attention should be paid to the consumer when analyzing the market for food of animal origin, as meat products have a particular impact on meeting basic needs and health benefits. Meats and sausages are the main source of protein and are high in nutrients.

 

Meat market - a portrait of a consumer from the marketing agency Fine Agency - Kiev, Vinnitsa, Odessa, Dnipro, Lviv

 

The decision to purchase and, as a result, the consumption of meat products depends on many aspects. Among which are the physical, chemical and culinary characteristics of products, temporary natural processes in the body, for example, hunger, psychological reasons, economic factors, for example, income. Personal preferences, such as taste, culture, customs, traditions and beliefs, social influence, the prevalence of a given product, nutritional values, advertising campaigns and people's habits can also influence the choice of products.

The negative developments in the meat industry in recent years also affect the frequency of consumption of meat products.

 

The FINE marketing and branding agency will help you distinguish your brand and influence its development, you can order a marketing research of the part of the market you are interested in, advertising and promotion on the Internet from us, and for a detailed list of our services, we recommend contacting our representative.

 

Despite the fashion for vegetarianism and veganism, in almost every home in Ukraine we can find meat and meat products - mainly ham, sausages and sausages. Sausages are one of the most popular food categories. Most of the population in Ukraine buys them - on average, almost 85 times a year. Each year, one family accounts for about 50 kilograms of such products.

 

Meat hits - ham, sausages

 

Most families buy ham, traditional sausages or sausages. Each of these types of sausages is purchased by 7 out of 10 families. Ham is the most popular type of sausage - over 90 percent of shoppers put it in the basket.

 

Preferably by weight

 

Sausages that are considered cheaper or "inferior", such as blood pudding, pâté, have their own recipients. More than half of households buy these types of products. This category is dominated by bulk purchases. The purchase of pre-packaged sausages is also growing; this share is currently about 37 percent. The most popular packaged sausages are sausages, accounting for 11% of purchases.

 

Leading role of "tradition"

 

The most important sales channel for sausages is the traditional channel, where more than 40% of the purchase volume is realized. Meat and sausage shops deserve attention in this channel. Purchases in these stores account for about 20% of the total meat purchases. The next most important channels are discount stores and supermarkets, while the role of hypermarkets is relatively small - their share is less than 9 percent.

 

In order to systematize your knowledge about the market - order a marketing research at the FINE studio Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine, in addition, the list of our services includes: branding, seo promotion, google advertising, contextual advertising of a website, smm promotion.