Analysis of the chocolate market in Ukraine from the marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Analysis of the chocolate market in Ukraine from the marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Regardless of our taste preferences, almost everyone consumes chocolate, some in large quantities, others in less. Although the consumption of chocolate in Ukraine is not that great and this is an unstable market, it offers a wide range of products, and its consumption is still increasing.

 

Chocolates and chocolates are gaining more market share, with the confectionery market growing the most in waffles, pralines and pastries. The largest segments in the confectionery market are still chocolates.

 

According to the FINE branding agency, the leaders of the chocolate production industry in Ukraine are: Kraft Jacobs Sushard, Roshen Corporation, Svitoch, KONTI. These top companies produce about 93%. In Ukraine, the place of import is occupied by domestic producers, but imports of cocoa beans and cocoa powder are still relevant. Most of the exports go to the countries of the former Soviet Union, to such countries as: Azerbaijan, Moldova, Georgia, Mongolia, Turkmenistan, Belarus and others.

The chocolate market depends mainly on raw materials (prices for cocoa beans and cocoa powder are growing due to the deficit and depreciation of the hryvnia), respectively, prices for chocolate products may increase.

 

Chocolate packaging design trends

 

The first impression is the most important. As in interpersonal relationships, so in the relationship between the product and the consumer, the element of positive experience plays an important role in decision making.

Packaging and branding play an important role in the buying process, this process is a factor shaping the marketing story.

 

  • Packaging performs many functions, among which the most important are product protection, preservation of its qualities during storage, and now a product presentation that is consistent with the philosophy and history of a particular brand. Packaging is an important element in communication with customers and a decisive factor in choosing and purchasing. What seems to be a global trend in packaging design also has its own local characteristics, depending on the specifics of individual industries or consumer culture, which are associated with the geography of the product. Therefore, the general phenomenon should be discussed with the marketing company FINE in Ukraine (Kiev, Vinnitsa, Odessa, Dnipro, Lvov), primarily through the prism of specific disciplines or range of assortment. We take into account the chocolate market that is close to us and present a subjective selection of the most interesting product solutions that not only determine the trends in promotion through emotional attractiveness to the consumer, but also speak about the values ​​with which the brand identifies itself.
  • Anyone can design and manufacture aesthetic packaging for chocolate products, but only the most talented can create buzz around their product, fit in with prevailing trends shaping the public discussion, and at the same time help those in need. And all this is possible thanks to the idea, which is expressed in the well-chosen packaging. Mondelez International has proved to be a champion in rebranding and marketing, celebrating the 80th anniversary of the launch of the famous Leo tile. The round anniversary is a good opportunity to celebrate success in an unusual way. The manufacturer, on the occasion of the birthday of his product, decided to present its version with raspberry filling and named with the female name Lea. including visual references to the fair sex, but that's not the end of the amazing story. The company hosted the couple's wedding ceremony at the Mays Botanical Gardens. The ceremony was attended by over 100 guests, including celebrities - influential bloggers, celebrities and journalists. Positioning the brand based on a love story, in addition to creating a limited female version of the packaging of the product, has boomed around the world.
  • Personalized Chocolates: Personalization has been one of the most important marketing trends in recent years, and it's no surprise that this principle is reflected in packaging design. One of the most interesting implementations of this is the idea of ​​CADburyGiftsDirect. A company specializing in the sale of chocolates intended for a gift provides an opportunity to order its products in packaging that will be created taking into account the preferences and needs of the client.

 

The market for chocolate and its packaging is undoubtedly one of the most exciting areas in marketing and sales. We, the FINE branding company Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine, are proud of the fact that we can help create trends, thanks to which our clients achieve the best results.