6 trends in food consumption for 2020-2021 in Ukraine - branding and marketing agency FINE - Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

6 trends in food consumption for 2020-2021 in Ukraine - branding and marketing agency FINE - Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine


Each of us follows trends. But only those that can be applied to your own products and that have a significant impact on your own business matter. We found this article very valuable in the context of this topic, and we recommend that you read it.


1. Plant food

One in four M & S customers choose a meat-limiting diet. This is a very interesting trend that shows no signs of slowing down. The UK chain expects even more development of new vegan products with plant-based protein diversification and experimentation with flavors. The company has focused in particular on converting the most popular foods to plant-based versions and promoting the consumption of vegetables in all forms.


2. Intestinal health

New research by Tim Spector and Dr. Megan Rossi at King's College London shows that for optimal gut health, we need to eat 30 different types of plants every week. Prioritizing health care can be difficult for busy people, which is why new products such as yoghurt and drinks are added to the offer, which, through specially selected ingredients, support gut health.


3. Return of breakfast

Breakfast has long been cited as the most important meal of the day, and science strongly recommends starting your day with a decent portion of food. Research shows that we often eat breakfast on the go. 20% of people aged 25-34 eat breakfast on the go every day, and more than 50% do it at least once a week. In this case, vegetable smoothies with berries and granules are ideal.


4. Frozen products


Frozen foods have already ceased to be evaluated negatively by consumers. More and more people are using the freezer as an addition to refrigerators and pantries to minimize food waste and keep food fresh. For example, on the shelves of American supermarkets, frozen foods are sold ranging from cloves of garlic to complete meals. And the chain store in Hempstead Valley features the industry's largest freezing space (75% more than a standard store) and stocks of over 291 product lines. The new products include very convenient ingredients such as chopped onions and herbs, large 1kg packages, and frozen seafood.


5. Mood Foods - food to improve mood


Foods that will boost your energy, sleep, or brain function. Nootropics (cognitive enhancers), anti-inflammatories and Ayurveda are trends that we will hear a lot about. Fermented foods like kefir, kombucha and kimchi are important here - new research suggests a link between improved gut health and improved mood.


6. Vegetable feast


In 2020, it is expected that the plant-based diet will not be overshadowed by diets containing meat products. You don't need to be vegan or vegetarian. Even carnivores can eat new vegetarian recipes. A new offering from the British chain is a range of vegetable dishes that are full of flavor. Some of these replace three daily servings of vegetables.


7. Non-alcoholic and low-alcohol drinks


The network predicts that the craze for these products will be even greater in 2020. Over the past year, the range of non-alcoholic and low-alcohol products has doubled. The volume of production of low-alcohol wines in 2019 increased by 89% compared to the previous year. Whether it's the non-alcoholic versions of your favorite cocktails at the bar or the more sophisticated non-alcoholic drinks with seasonal fruits, there has never been more selection for a non-alcoholic evening.


8. Recycling plastics


The need to tackle this problem is not new, and companies and their customers need to care about the environment. In cases where packaging cannot be replaced, companies strive to make it recyclable (or reusable). The same applies to disposable items such as sheets and wrapping paper. In 2019, some businesses just completely removed the glitter from all holiday cards, wrapping paper, gift bags. After all, gloss is a micro plastic that is very difficult to process.


In order to get an objective and accurate assessment of the state of the market, including the food market, but also any other category of interest to you, contact the FINE Ukraine marketing agency: Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.