Creation of a logo for your business in Ukraine. Branding development from the marketing agency for branding, design and digital advertising FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Creation of a logo for your business in Ukraine. Branding development from the marketing agency for branding, design and digital advertising FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

A good example of how trademarks have become part of our daily lives is the Oscar-winning animation "Logorama", which tells the story of Ronald McDonald being chased by two police officers. The events take place in an area filled with well-known brands.

 

History of logos

 

From time immemorial, humanity communicated through pictures, drawings, signs. They are so ingrained in our consciousness and culture that we can say they are a completely natural way of exchanging thoughts and views. Even the first traces of human existence show how important images were for the life of our ancestors.

During the industrial revolution, the first enterprises were created, trade was actively developing. Since then, companies have begun to label their products and strive to make them more unique among potential customers. Even then, the logo was of great importance. In 1876, the Bass brewery in England decided to register its brand and it was the first such case in the world. Later, the capitalist economy slowed down as the world was overrun by the conflicts of the World War, but as soon as humanity chose peace, there was an economic explosion. Companies that grew more and more powerful began to compete with each other globally. They realized that they had to somehow stand out. It was at that time that the logo became the main brand identifier and the best quality standard for the materials presented. Even then, signs were created, which today are considered the most well-designed and are often shown as a template and example. Then the first rules for building a good logo were created.

 

Now we can find a lot of different information and many rules for good logo design. Anyone, even a novice designer, can find these basics on Google. It is clear that a logo needs to look good in both small and large sizes, be memorable, versatile, but also unique, but now, as technology allows us, we are becoming more receptive to all types of experimentation. They, however, need to be treated with great caution, especially when starting a business. To begin with, you should study the basic principles and tools for creating a logo, and, above all, gain experience. In addition, it is necessary to learn how the previously developed signs conquered the market and how they function in this space. In order to start thinking about a possible experiment, a lot of projects and checks have to be carried out.

 

Logo alone is not enough

 

Since the cave paintings, the world has changed radically, we make 35,000 decisions every day, and our minds are bombarded with information about thousands of different brands. In such a situation, the logo simply needs support, because it cannot cope with the mission entrusted to it. Unfortunately, today the mark alone cannot be an effective vehicle for the messages created by the brand.

 

With Spotify, you can see that there are many ways to identify a brand - not just a logo. These can be photographs with a certain tone, typography, shapes, composition. All these elements make up the visual composition and sometimes, even after removing the logo, you can easily guess which brand the product is. Likewise, the recognizable Coca-Cola ads show that visual language sometimes says more than just a logo.

 

Branding came from the need for this kind of support. Branding is a fairly young phenomenon, but still has a large number of definitions. In my opinion, this is the kind of relationship that a brand builds with a client, with its recipient. Thanks to this tool, it is possible to add value to a brand and create its recognition.

Due to the fact that branding has many meanings, it can be problematic for the client, as he does not always understand what the job of the professionals involved in it is. Branding is often confused with just a great logo inherent in various objects, significantly downplaying its role.

Simply put, branding is a strategy and many elements that increase brand awareness among customers, it is not only the name and logo, but also a signboard, advertising slogan, company materials, the right kind of office, company premises. FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine deals with this huge set of messages for your current or potential clients, as well as business partners.