This article is a continuation of an introduction to the world of online advertising, for those who have not previously been interested in Internet marketing.
In the previous article, we showed the division of advertising into explicit and hidden, and discussed in detail the three components of explicit advertising (advertising links (Google Ads), advertising articles, advertising banners). In this article, we will discuss the following five components: RTB, YouTube, Newsletter, Marketing Automation, Facebook Ads.
RTB (Real Time Bidding) is an ad model in which a separate auction is held for each ad impression. The one with the highest bid wins. Of course, everything is done automatically and in a split second. Advertising is directed to a specific user who, for example, was on your site, added an item to the cart, but did not make a purchase. The way ad targeting depends on the RTB network - there are networks that specialize, for example, in advertising in mobile applications, while others direct their offer mainly to companies in the same industry.
Use your videos in YouTube ads! Of course, these materials require proper editing for the ad to make sense. If you don't have them, then you should consider creating them. What for? If you want to reach out to the young people who spend more and more time on the Internet, this is the best way to advertise! YouTube allows for much better targeting and measurement of the effectiveness of advertisements, unlike advertisements, for example, on TV. It is definitely worth getting interested in this form of advertising.
This form of online advertising consists of sending a previously prepared email to an existing address list. It is important that this list is purchased in accordance with the law. You cannot send this type of content from your inbox, it can cause problems. This type of advertising can be entrusted to the FINE agency in , Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine. In particular, many mailing tools have a free option (depending on the number of emails sent). The content itself must also be prepared properly - this concerns both the quality of the texts and graphics, and identifiers that will allow us to check what actions our recipients performed. For a newsletter to be effective, it requires a good base - preferably one that you have collected yourself. A newsletter form is a newsletter in which we can keep subscribers informed about promotions and events prepared by your company. It is worth remembering that such mailing should not torment our users with an excessive amount and frequency of content sent. Also, the content should be tailored to the interests of our recipients. It’s fair to say that modern internet marketing is not based on traditional mailing lists (unless, for example, it is part of marketing automation).
Marketing automation - Consists of collecting user and customer information and scheduling related events. All this is done based on the rules that govern the behavior of our clients. This makes it possible, for example, to send a promotional offer (by e-mail) to a customer who has opened two of our promotional offers for the selected product. You can also display relevant advertisements on the page itself, which are tailored to the behavior of a particular customer. Marketing automation is mainly focused on campaigns that need long-term collaboration with their customers. They expect customers to come back and order more products. This technique also requires the preparation of relevant materials and company proactiveness throughout the entire process. It takes a lot of traffic and time to work profitably on marketing automation.
A Facebook page is one thing, and Facebook ads are another. Advertising on social media is a step by which we can get closer to our target group by choosing: gender, age, place of residence, education, interests or marital status of our recipients (although there are other options), and thus only to those people who are the target recipients of our products / services. You can use ads in the right column, in news, on mobile devices. Through Facebook ads, you can, among other things, create a fanpage community, communicate with users, direct them to specific websites (or subpages). From a Facebook profile, recipients can learn a lot about your products / services, see recommendations from other users and customers, or even find attractive discounts.
In our articles, we have presented only a few forms of explicit Internet advertising, but this should be enough to take the first steps in the world of Internet marketing, our digital agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine is ready to help you with this.