Order SEO-promotion in the digital agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine. SEO copywriting - definition and differences

Order SEO-promotion in the digital agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine. SEO copywriting - definition and differences


SEO copywriting is the specialized creation of textual content for websites so that it appears as high as possible in the results of search engines such as Google.

One of the key aspects of SEO copywriting is writing texts for specific phrases or keywords, that is, words that are typed by search engine users to search for specific services, products or information.


SEO promotion: SEO and copywriting


We already know that SEO copywriting is all about creating content for websites to rank high on search engines. What do we mean by "content"? Texts can be very varied - we include entries for website catalogs and meta descriptions here, as well as content for company and store home pages, product and service descriptions, and articles for blogs or company manuals.

However, if we want to understand exactly what SEO copywriting is, we should take a little time and take a look at the very concept of copywriting. Although this word has been present in our vocabulary for about ten years, there is no corresponding equivalent yet. Moreover, although this is becoming more common with the development of the advertising and PR industry, it is still not entirely clear to many.


SEO Promotion: What Is Copywriting?


We can define this term as the art of creating texts, the purpose of which is to evoke a specific reaction from the recipient or to create the desired image - our company, service, product or brand. Therefore, the job of a copywriter is to write creative and effective marketing content that may include:


  • advertising slogans,
  • scripts for radio and television spots,
  • scripts of advertising campaigns,
  • texts for banners,
  • texts for leaflets and brochures,
  • texts for sites.

As you can see, the scope of work performed by professional copywriters is very wide - their activity includes the creation of advertising content taking into account various channels: television, radio, magazines and catalogs, as well as outdoor advertising.


SEO Promotion: Differences Between SEO Copywriting and Copywriting


When looking at a copywriter and an SEO copywriter, it's easy to see how different the two professions are. Although the former, as we have already said, works for traditional media, an SEO copywriter limits his activities only to writing content intended to influence the positioning and promotion of the site. The scope of his work is on the Internet. Although, of course, this does not mean that the prepared by him the content will not be used for other marketing activities such as brochures, catalogs or newsletters. While the goals of a copywriter and SEO copywriter are different (which, on the one hand, leads to the desired effect, and on the other hand, pushes the site to rank in search engines), the difference can be a little tricky. A clear difference was noticeable in the early years of SEO, when the texts on websites were largely unnaturally saturated with a large number of keywords so that they would have the highest rankings. Thanks to the emergence of new Google algorithms and their constant updates, today in practice the differences between the two professions are becoming more and more blurred due to the fact that over the years Google has paid more and more attention to the quality of content posted on the Internet. Pioneering Florida, the most famous Panda or Penguin, and dozens of smaller and larger Google algorithms — all have sought — and still continue to — seek search engine "requirements" to best meet the expectations of users who use it.


SEO promotion: Why is it important to order SEO copywriting? In modern internet marketing, SEO copywriting is not even important, but simply necessary. Interesting content that meets the needs of the recipient and which provides him with valuable information will naturally be more popular among Internet users than monotonous texts containing a small amount of interesting information, facts First of all, SEO copywriting is necessary for everyone to notice the company's presence on the web. The site's content signals the Google robots that it is responding to specific user requests. The search engine analyzes not only the correct saturation of the corresponding words, but also the quality and uniqueness of the content, and its formatting.

Therefore, if we want our brand to appear on the Internet, we must know that it is SEO copywriting that is largely responsible for how high our site appears in search results, and you can order SEO optimization and promotion services in digital FINE agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.