In today's world, it is clear that poor visual identity negatively affects business. What is it?
First, an ill-conceived design limits the company's revenues, secondly, it limits profits, and thirdly, the development potential. Although the influence of visual identification is not always direct and obvious, it is always very real.
Talking to clients about branding helps to understand the magnitude of the problem and to learn about the negative impact of their current or previous image on the business.
The amount of information about why and how poor visual identity is detrimental to the company is now significantly increasing. Therefore, this article will present the main and most dangerous aspects affecting your business.
Trust is one of the most important motivators for shopping. Unfortunately, communication problems between a company and a prospect are very common. Why it happens? Very often businesses use statements that not only do not fit their description, but also contradict. An example of this is when a visually outdated, unprofessional looking company positions itself on par with modern and experienced businesses. When receiving such conflicting messages, people may experience some dissonance, which in turn causes mistrust and negative attitude towards a particular business. In order to find out if this very common problem applies to your business, collect all the adjectives that describe your company in communicating with customers and partners, and then compare them with the elements of visual identification on which they appear (website, flyer product, packaging and other marketing materials). Through such a comparison, the scale of the problem can be clearly seen.
This problem is especially true for older, established companies looking to hire young, experienced, promising people. A talented team is really the key to the development and success of the company, but if the company is outdated, has lost its meaning and relevance, even the best employees will not give it a second life. A young and thriving organization simply cannot look like the company of the past decade. Just like people, companies have to take care of their appearance, how their recipients see them. Otherwise, they will be uninteresting to both potential employees and clients.
We are made to pay great attention to what is “different” from everything else. Most of us are visuals, we all pay attention to aesthetic values. Therefore, good visual identification should have something of its own and be pleasing to the eye - these two factors affect the memory, brand awareness, and therefore affect its reputation. Excellent reputation, image and high quality products / services will not leave the slightest chance for competition.
The image has the following feature - if you do not take care of it in a comprehensive manner, then people themselves will invent and add the missing elements. If you don’t clearly communicate who you are, what your firm is, clients will classify you according to their preferences, but more often than not, this will not be the place you want to be. Such trends are often found at least on store shelves, where customers may simply not notice quality products. Products with poor packaging are perceived as of low value and quality. Our branding agency FINE Vinnitsa, Kiev, Odessa, Dnipro, Lviv is engaged in packaging and label design and will be happy to help you with this.
If the company's proposal gets to the right group of people, the success of this organization is guaranteed. In order to obtain such an effect, it is necessary to provide such a visual transmission that would characterize the desired group of recipients. The basic questions need to be asked: What do they value - modernity or tradition? Availability or exclusivity? Visual solutions will change depending on the answers to these questions. That is why the creation of a visual, corporate identity must be approached consciously and planned. Moreover, a non-professional organization directly reduces the company's income.
Every company needs the right tools to communicate effectively with a client. One of these tools is the visual identification system, which is also handled by our company - branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine. We are engaged in the creation of corporate identity, development of logos, design of packaging and labels, interiors, 3D graphics and web design in Lviv, Ivano-Frankovsk, Chernivtsi, Ternopil, Lutsk, Uzhgorod and Rivne.