For companies that want to increase their sales without significant spending, content marketing is the best solution and the most effective form of online promotion.
Until now, marketers have mainly focused on the development of the so-called traditional online marketing, which, of course, provides many opportunities, but also costs a lot. Its high expansiveness and limited forms of promotion are no longer effective enough to increase sales.
Content marketing, as a rule, is not aggressive, it does not focus on selling techniques and, unlike traditional marketing, does not directly promote services or products, rather focusing on the value of the message, thus motivating potential customers to buy the product. Examples of content marketing tools are articles, reports, ebooks, newsletters, infographics, webinars, videos, podcasts, blogs, social media, and virtual conferences. The most popular channels where such information can be successfully disseminated are social media: Facebook, Twitter, LinkedIn, YouTube, Slideshare (presentations), Pinterest (graphics and photos), and online forums. The more interesting, creative and useful content is. you publish, the more often Internet users will share it with others.
An important task of content marketing is the optimization of the company's sites in terms of search engines (SEO, Search Engine Optimization). The publication of interesting and attractive articles among Internet users helps to create a network of links leading to a specific page, and this, in turn, increases its position in the search results for the right words and phrases.
Second, the goal of content marketing is to provide customers with content that will build their trust in our company. Content marketing is an absolute must for a brand's survival, and given today's competitiveness in virtually all industries and with a well-crafted message, sometimes it's the only way to stand out and sell more than you currently sell.
Where do you start? Of course, the first and most important thing is to create a strategy for content marketing, but first you need to accurately describe the potential buyer of our products or services to make sure what type of content they will be interested in. It is worth thinking about what to write about, about what content to place in the materials - educational, news, or, for example, informative. You should also check which topics are relevant (Google Trends can help here) and check the market in terms of competition.
Another important rule of content marketing is that every message must be truthful and trustworthy, this must be a priority. It is important to respond to the doubts of customers that may arise in connection with a particular service or product; for this, you can attract experts and existing customers to share their positive emotions or leave their feedback. Your message to the client should be not only simple and interesting, but also informing him of something. Even if the product is not very interesting on its own, you should tell a story that will definitely interest the client. Here you can use real stories, user stories (reviews) or so-called success stories showing how the product has changed the lives of customers, and then again continue testing, analyzing, optimizing your activities - this is precisely the key to success.
FINE marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine has collected a few more advantages of content marketing:
The content marketing trend is not a new discovery. It was used even in the 19th century, an example of which is the creation of The Furrow magazine for clients of the American brand John Deere. Previously, it could simply be considered free information. Brands currently use content in a variety of ways, both to create an image and to educate their recipients, whom they will later become their buyers.