Marketing Trends in 2020. Development of promotion from a marketing agency for digital advertising and promotion FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Marketing Trends in 2020. Development of promotion from a marketing agency for digital advertising and promotion FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

In this article, we'll show you a few trends to watch out for and give you tips on how to implement them in your company.

Remember, these are only trends and you do not need to change everything in your company right away, but it is very useful to follow some of them and improve from time to time.

 

Authenticity, authenticity, humor. Our generation of consumers wants to feel genuinely connected to the brands they buy from. It is very fashionable to watch behind the scenes now, to watch celebrities, idols through social media platforms, most people want the same from brands. What brands must face, not only in 2020, but also over the next few years, is creating a strategy that is absolutely truthful and transparent to the client.

Confidentiality. Modern people value privacy and their own safety very much and perceive them differently than the older generation. Privacy is inseparable from technology, and some brands make it their primary standard. Simplify. Write your privacy policy in human language, use humor. Only those companies that can establish a sincere dialogue with their clients have a chance to achieve their goals and succeed.

 

How to communicate with today's Gen Z shopper? Along with the perfect ad campaign, try to provide a video showing you how you make your product, how you pack the parcels, talk about some of the features of your company, people want to know your story and, again, feel connected with the brand.

 

How can I change the loyalty program? One word is gamification. Start using the elements of the game, add a system for accumulating points, discounts, enable customers to assemble a team, create a quest, rules and people will definitely return to where they received positive emotions. The world famous company Aliexpress has started using a similar strategy.

 

Data analysis

 

In a questionnaire at the end of the year, CMOs were asked which position would be popular in the near future. In the first place is the data analyst.

In our world, every aspect of marketing can be measured and analyzed, but only if you know how to do it. Meanwhile, half of marketers still do not measure the effectiveness of their activities, or remain at the stage of standard, initial measurements.

 

How to integrate data analysis into a company?

 

If your business has an online affiliate, ask yourself: Have you implemented Google Analytics? Probably yes. Now try to understand what you are measuring there? Google Analytics is configured by default to measure website traffic, but in order for this information to be useful to you at least for something, you must be able to combine these statistics with your business processes. The whole problem is that the standard version of Google Analytics has no idea about your goals as a company. And this is what you need to fix. Not only in Google Analytics, but in any other analytical tool, goals should be related to your business.

If your business has grown outside of the Internet, ask what opportunities Google Data Studio can provide you. It is a very powerful reporting tool to which you can connect many external sources (eg data from Facebook, YouTube).

 

Chatbots

 

New technologies and the development of artificial intelligence can completely change the way of marketing. Chatbots, that is, computer programs that conduct conversations with the user according to a pre-planned scenario, independently learn, understand natural language and perfectly recognize the needs of users and customers. Attempts to use artificial intelligence have gained popularity mainly in sales and customer contact. However, chatbots are expected to find more widespread use in 2020.

 

Ecology

 

Caring for the environment has become one of the most important topics of the past year. Environmental activities are popular, so now is the time to take advantage of this trend, for example, through social networks to get closer to users and interest them in their activities.

Eco-marketing (or Green Marketing) is a trend that is surely going to increase in more than just the internet. At the moment, food and cosmetics manufacturers have come to the fore and are beginning to abandon plastic packaging, and actively disseminate and promote information about environmental protection.

 

Ikea is well aware of how to use Green Marketing, which has developed its own strategy called People & PlanetPositive. The Swedish furniture manufacturer announced that by 2020, 12,000 products will be made from recyclable materials. Ikea is an exemplary example of how to realize socially important values.

 

As you can see, 2020 will be full of new trends that the FINE marketing company Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine can introduce into your business. Experts say many of them are long-term, ones that have been popular for some time and will continue to be successful. Among them are ecology, artificial intelligence, chatbots and personalization.