What is SMM promotion? Order SMM promotion in the FINE company Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

What is SMM promotion? Order SMM promotion in the FINE company Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine


Реклама –  рычаг торговли – эта фраза известна практически каждому человеку, ответственному за маркетинг в компании.

This is why advertising is such an important form of promotion these days, when everyone has an almost unlimited choice of products.


What is SMM?


SMM - Management of brand pages on social networks. SMM can perform several functions: create a brand or company image on the Internet, attract traffic to the site, advertise goods or services, sell, work with potential and loyal customers. It is managing brand sites on social media, communicating with target brand recipients on social media, working with company awareness on the network. The benefits of social media marketing are direct customer feedback, a combination of marketing and PR, mainly for targeted brand recipients.


Basic and important principles of social media marketing:


  • Use short, simple, clear and intriguing headlines. The headline should attract the attention of users, make them want to follow the link.
  • No overt advertisements. Social media users are very sensitive to advertising, so advertising in SMM should be carefully hidden. Focus on information that interests your guests.
  • Don't use schematics. Do not use expressions or sentences characteristic of advertising.
  • Encourage and actively participate in user discussions.
  • Encourage visitors to spread the word by organizing contests, creating interesting applications, small prizes for users, etc. The user must be motivated to share information with other members of the community.
  • Build a community of people interested in the industry you work in by creating a fan club, a group of enthusiasts, and the like. Provide interesting insights about your industry, entertain your guests, revitalize the community.
  • Remember that the most important principle of SMM marketing is to arouse the user's interest in the advertised product or service and awaken the desire to share this information with another person!


What can you achieve with social media SMM?


The simplest answer is that everything is the same as in any other advertisement! Social media provides great opportunities to reach consumers and is great for supporting online sales, building brand awareness, and education. The most common use of social media advertising is to reflect goals set by marketing departments. At the marketing level, these are most often:


  1. Creation of visibility and strengthening of brand awareness, awareness of its initiatives, new products or proposals.
  2. Encouragement to leave contact (lead generation) by directing users to a landing page with forms or directly collecting contacts on social media.
  3. Support for sales in an online or offline store by directing users to the store, promoting special offers, new promotions, remarketing.


Unfortunately, not all goals can be achieved with social media advertising. Despite efforts and compelling sales presentations (e.g. Facebook), it is still difficult to talk about generating a large number of visits to offline stores. The very nature and place of contact with advertising on social networks also determines, for example, that such advertising is effective in relation to products. FMCG tends to be slightly lower than, for example, at points of sale. Social media advertising, like television advertising, affects the consumer at a general level, increasing brand awareness, but not affecting him at the moment when he makes a decision while standing near the shelves with the product.


How to start advertising on social media?


It is best to start with reflection, discussion within the company about the goals that you would like to achieve on social media. Think about the role these channels play in the life of your company and try to define your expectations for social media advertising. At the next stage, you can contact the socialmedia agency where they are engaged in SMM promotion, for example, you can order this service from us, at the FINE company Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine. We will be happy to help you plan this campaign, calculate its budget, determine KPIs and figure out how to evaluate the upcoming campaign as a whole.