Contextual advertising of a website in Vinnitsa, Kiev, Dnipro and Odessa. SEO or contextual from digital marketing, branding and advertising agency FINE Development Company: AI, Blockchain, IoT. Advertising: which is better?
Have all the work on creating the site been completed and is it ready to use? Isn't it time to take a closer look at an already working resource? At a certain stage in the functioning of each web page, a question arises for its owner: "How to attract the maximum number of users?"
On the Internet there are a huge number of sites offering this type of service for your Internet resource, services for its promotion. All over the world they are divided into two types: contextual advertising (Direct) and SEO (Search Engine Optimization). Website contextual advertising is the use of advertising on search engines.
This advertisement is displayed on the user's screen depending on his search query. In this case, payment is withdrawn per click, transition to the site. When you search, Paid Assets will appear at the top of the results page. When you're looking for something, paid assets will be highlighted at the top of the search results page. SEO is a set of actions aimed at internal and external website optimization in order to increase its position, improve conversion and usability.
Often some entrepreneurs have a question: "What to order SEO or contextual advertising of a website?"
Simply put, the following SEO difference can be distinguished - the site, thanks to the work carried out with it, is displayed in the first positions of the search for key phrases and retains this position. In contextual advertising, the site is displayed in the first place as long as you are willing to pay for it. Both methods have their own advantages and disadvantages. Website PPC advertising is often used to increase sales today, but once the budget runs out, the top position is lost. If the average check from your client is not high enough and stable, the expediency of such a decision is questionable. Another warning to keep in mind: Clicking, clicking, going to the site is not a guarantee of purchase. PPC advertising on a website cannot provide a stable conversion, that is, the number of customer interactions with the site, such as registering, subscribing, or making a purchase. And if the product does not meet the customer's expectations, or the purchase takes a long time for the customer (excessive number of clicks and interactions with the site), then the customer can easily be lost without the expected result: purchases and profits. So SEO optimization is necessary in many cases. Before starting an advertising campaign, your website should:
- Meet all Yandex and Google requirements
- To function normally and be ready to receive users around the clock
- Contain interesting content and unique texts that increase the time of interaction with the site
- Be tightly integrated with social media
- Have an analytical system
We can say that investing in SEO is more profitable, since you are buying not a temporary, but a permanent result. This promotion method has other impressive benefits:
- Customer confidence. You are not viewed as an advertisement, but as a personal choice. Many users do not trust advertisements and prefer to search for products on their own.
- Range. You will get leads, regardless of PS and region. Promotion in one aspect gives rise to positions everywhere.
- Cost. If you add up the cost of all the work and divide by the number of attracted customers, this result will be much cheaper than contextual promotion.
- Efficiency. You cannot go to a website once, after which it will always be at the top. Of course, without support, positions will be lost, but not much and with the possibility of quick "resuscitation" through elementary actions.
What does integrated promotion include? For SEO to work, as we would like, it takes from 2 to 6 months, depending on the state of competitiveness and "neglect" of the resource.
Such a service cannot be cheap, as it takes the company to a completely different, new level, to a previously inaccessible level of sales.
To achieve this result, you must perform the following steps:
- Stage zero optimization. If the project is under development, it is best to prepare a good technical specification and immediately make corrections and improvements that will help make the site better.
- Deep audit. Start by working on the bugs. They can be both technical (programming-related) and informative (anything related to content and design). To improve conversions and rankings, these weaknesses must be addressed.
- Usability audit. It checks how user-friendly the site is for visitors. You must find strengths and weaknesses, analyze your competition and take from them what works effectively.
- In the next step, links are analyzed and a systematic list of blogs, portals, directories, etc. is developed.
Digital agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine, in Ukraine, will provide you with high-quality SEO or contextual website promotion, which will attract more customers and increase the flow of target recipients without the need for constant intervention and significant cash investments.
