FINE Ukraine branding agency offers favorable conditions for the creation of naming and complete packaging of business in Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

FINE Ukraine branding agency offers favorable conditions for the creation of naming and complete packaging of business in Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Today, for the successful promotion of a business, it is necessary to correctly and loudly declare its existence. You can achieve a high level of recognition through naming.

Naming is an effective tool that helps to gain consumer loyalty to your brand. The market is saturated with original names of brands, firms and organizations. They might look like:

  • abbreviations;
  • usual showy names;
  • reductions and the like.

Although at first glance it seems that it is difficult to create a unique name, it is an easy and feasible task for the FINE Ukraine branding agency. Experts use the most effective methods to develop the “name” for your company, which help to achieve the correct perception of the brand among potential consumers. It will also stand out among competing firms. Unfortunately, a flamboyant title is only a minor part of the success. But in the future, you can order branding to actively promote your products on the market.

 

Process features

 

Since naming is the initial stage in creating a brand, it is necessary to determine the main tasks and goals of the future enterprise. After the formation of the advantages, benefits, mission and separation of the company, you can start developing the name. It makes no sense to start hiring without the prepared key vectors of the company, because the future name of the organization will most likely be inappropriate. Will not display the main advantages of the product, may limit its development or mislead the client regarding quality, main characteristics, assortment or cost.

In order to avoid such misunderstandings, FINE Digital Agency is engaged in the step-by-step development of branding. First, strategic directions, positioning, formation of the desired image of the enterprise are determined. And only after that, you can focus on creating the name and other attributes of the business packaging (branding).

 

How is naming developed?

 

FINE studio provides its services in cities such as Kiev, Odessa, Dnipro, Kharkov, Zaporozhye, Kropyvnytskyi, Kherson, Nikolaev, Cherkassy or Chernigov. Therefore, if you want to purchase a name for your future business or order branding, our specialists will be happy to help you with this no easy task. The professional creation of a company name always consists of the following mandatory points:

 

  1. Complete analytics. First, positioning is carried out, the study of the target audience, the survey of the price range, the search for the main features of the product or the services provided. The uniqueness of the introduction is also important, on which specialists will be guided.
  2. Thorough study of the market area and competitors. A thorough study of competitors will allow you not to make their mistakes and get the approval of specialists as soon as possible. And the analysis of the names of the main competitors, together with the perception of this name by the target audience, will add up the main provisions for the development of the name. First of all, phonetics, semantics, memorability and adequate perception of the positioning of business competitors are assessed.
  3. Outline ideas. Some organizations call this stage naming, but in reality, this is not the case. This is just a generation of options for the future name. The most effective way is to look for positive associations to help developers find the right keywords, phrases, or vivid naming conventions.
  4. Primary selection. The selected list of ideas is checked and, according to special criteria, the worst ones are eliminated. This initial screening is based on internal testing of the name by professionals.
  5. Check by the Federal Institute of Industrial Activity (FIPS). This implies a preliminary check of the name for the purity of the patent in the selected class or classes of the International Classification of Goods and Services (ICGS). More often than not, this item helps to get rid of another 40 to 50% of not-so-great variations.
  6. Secondary selection. Here they attract specialists from other fields, for example: philologists, psycholinguists, marketers and the like. The organization's creative director and copywriter must also be present. To select the best of the best, on rare occasions it may be necessary to conduct targeted focus groups with the involvement of leading research agencies.
  7. Results. Creating a list of several options, developing a presentation and showing the selected titles to the customer.

Developing a business name allows you to identify the positioning of the business, determine its benefits and create the future preferences of the target audience.

If you already have a sketch for the name of your future company, but you do not know which one to choose or how best to present it, please contact us. FINE Ukraine branding agency will help you choose the perfect name that suits your particular product or service.

 

The main criteria for naming

 

Your brand name, as well as the future product design, must meet certain criteria. The main ones are:

 

  • Euphony. It is very important that the name is pleasant to listen to and pronounce.
  • Maximum adequate display of the position of the company, product or service. Reflection of the main advantages and values ​​of the enterprise.
  • Advantageous selection of your company from competitors. The name of your organization should sound effective against the background of a competitive environment.
  • Lack of negative associations. Translations from foreign languages ​​denoting unfavorable words do not need to be used when creating a name. It should evoke strictly positive associations.
  • The opportunity will be protected by law. This implies comprehensive legal protection by law, the absence of plagiarism, and the like.

Cooperating with FINE Digital Agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine, you can purchase brand creation, order branding and naming. It is beneficial to cooperate with us, because we always try for the client. You will be provided with a unique name for your future company, as well as successful further promotion.