Mastering foreign markets is an important area for Ukrainian entrepreneurs. But you need to understand that the European buyer is very different from the domestic one.
To win your place in the European market, you need to think like a European buyer. This applies to all aspects of branding:
The key point is the creation of high-quality packaging and the development of label design for new products in any city of Ukraine. The first impression of the product and future success in the market depend on the quality of the design.
It is necessary to correctly place accents and concentrate on the main thing. The audience has positive associations with light colors, including white. When a customer sees white product packages on supermarket shelves, he immediately associates them with something kind, clean, light and reliable. To emphasize the style, designers use geometric patterns and illustrations.
As a rule, the life of such packages is short and the buyer quickly throws it away. Supporters of a healthy lifestyle and environmentally friendly products advocate not to throw away the packaging, but to use it in everyday life after consuming the product.
But in order for the buyer to wish to keep the packaging of the product, it is necessary to develop a design that is not only beautiful, but also useful. Packaging can be a good assistant in everyday life or simply decorate the interior. If the material is of high quality, then the consumer will have the opportunity to replenish the kitchen set or add another piece of furniture.
In design trends, as a rule, everything is cyclical. Developers keep up with the times, invent new things, but everything new is the forgotten old. It is possible that the current labels of many product groups have already existed before, only in different interpretations.
The designer can introduce the old color scheme, the drawings that were used on the label earlier, the font or any other accents. For example, vintage style, which is associated with prestige and premium products. It is important to rethink the old style and add a touch of modern trends to it, so the label will get a second wind.
A few years ago, labels of drinks, detergents or any other product were full of images of stars. The developers believed that the face of the celebrity on the label would help boost sales. This path was chosen correctly. Famous personalities became the face of brands and participants in advertising campaigns. One could see both the real person and the comic book character. Today, such an advertising move is still in trend.
The developer should carefully read the mood of the audience and determine which character inspires the consumer's trust the most.
Geometric motives in the design of etiquette make the product understandable and close to the audience. A combination of simple shapes with monochrome colors - black or white - will be very beneficial.
Open a window to Europe now! Specialists of the FINE branding and digital marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine will help you create a high-quality packaging design for your brand to enter the European markets.