Trends and current trends in the development of cryptocurrency branding in Ukraine from marketers of the branding and digital marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Trends and current trends in the development of cryptocurrency branding in Ukraine from marketers of the branding and digital marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

In today's global cryptocurrency market, there is a huge increase in new brands at this time.

It is known that cryptocurrency is intangible, it only exists online. Therefore, to achieve success, the developer must pay close attention to the quality design and corporate identity of the cryptocurrency. This will allow for a high-quality presentation of the new brand.

For a designer in the field of cryptocurrencies, the question is always which promotion vector to choose? What does the audience expect to see?

The cryptocurrency industry is very young compared to others, but it has already established itself and trends in currency design are already evident.


Current trends in world cryptocurrencies

 

Already, many experts claim that cryptocurrencies are the future, they will conquer the financial space. One of the current trends is futurism. Today, almost all areas of life are going digital. The theme of futurism in the design of new cryptocurrencies is well suited to emphasize the digital character. To create futuristic design motives, the following plots are suitable:

  • Space and everything connected with it;
  • Technical diagrams;
  • Other digital patterns.

In the concepts of world cryptocurrencies, one can find sharp shapes and sharp transitions, a neon color, as if glowing in the dark.

Metallic texture is also associated with futurism due to gloss and a reference to gold coins. The designers draw a parallel with the world of finance and distinguish the cryptocurrency logo from any other on the market.

In the design concept of cryptocurrencies, you can find a grid, angular shapes, lines, networks, schemes. All of these motives are very well suited to the branding industry, which is difficult to visualize. The brand is well represented by various types of mesh. The audience has a sense of reliability and trust in the new experimental brand.

Also, designers can go the opposite way - use circles in the concept as an association with coins. These can be thin circles, completely repeating the shape of the coin. Combined with gold or silver - a very beneficial presentation. You can also apply the image of the globe in cryptocurrency branding.

Blue symbolizes the world of finance, including cryptocurrencies. Each of the colors can convey its own special intonation and semantic message. Color is another powerful leverage when developing cryptocurrencies.

Sky blue and blue palettes have the confidence to imbue the consumer. These colors are very suitable for financial institutions. In various global brands of cryptocurrencies, you can find exactly blue for these reasons.

In contrast to blue, designers use neon colors. Thanks to this concept, the audience perceives cryptocurrencies as not just simple financial organizations. Bright orange or purple will allow you to stand out favorably against the background of competitors. You can also use a contrasting background.

Modern trends in the design of cryptocurrencies say that nothing extra is needed. Minimalism is in fashion. Use simple shapes, straight lines, clear patterns. Simple design will help draw attention not only to the visual picture, but also to the very essence of the new cryptocurrency. The minimalist design looks very relevant and cool.

There is no single canvas or pattern. No developer can tell you exactly how a cryptocurrency and its logo should look. But a competent specialist will definitely point out that any existing cryptocurrency brand that has already managed to conquer the market can be used as a sample.

 

Cryptocurrency branding on the example of Ripple

 

At first glance, the average person might think that the Ripple logo is not associated with the world of cryptocurrencies. However, on the official Ripple website, visitors see blue charts and other images similar to Bitcoin. These motives are also made in the style of minimalism, the fonts are simple and flat.

Ripple's currency designers used graphics to add more futurism. But the graphic images in this case are transferred to another level. The site contains diagrams, hexagons, angular shapes, networks, and other cryptocurrency designs.

The Ripple logo is rounded, independent, and very stylish. The developers did not follow the usual norms and deviated from the usual motives in design. But this did not affect only the blue color scheme.

 

Litecoin branding

 

In terms of functionality, Litecoin has something in common with Bitcoin. But the design looks a bit wicked. We see the first letter of the currency name as the logo. The designers clearly took inspiration from Bitcoin and crossed the logo with a line. Currency color is silver.

To create and develop a new cryptocurrency in Ukraine, contact the designers and branding specialists of the FINE branding and digital marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.