Creation of creative design of alcohol in Ukraine in 2020, tips and trends from the marketing agency for branding, design and digital advertising FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Creation of creative design of alcohol in Ukraine in 2020, tips and trends from the marketing agency for branding, design and digital advertising FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

The purpose of a beautiful packaging or bottle of alcohol is to stand out. Your brand should be memorable and conspicuous.

In our country, on store shelves in 2020, you can see many brands of beer, wine, cognac and other alcohol. Many manufacturers hardly differ from each other and merge into a common mass. Nowadays it is difficult to develop a unique corporate identity for a new brand in Vinnitsa, Kiev, Odessa, Dnipro.

The majority of the Ukrainian population consumes alcoholic beverages. Beer and vodka come first. Dry wine, champagne and, in the last place, cognac, rum and brandy are much less popular.

High-quality packaging design will allow the manufacturer:

  • ensure high-quality and correct presentation of a young brand to a potential audience;
  • to place the right accents on a new product;
  • to please the audience.

 

Current bottle design

 

An unusually beautiful bottle of beer or wine is the first step to the brand's success. The concept can be revealed in form, the audience will know a lot more about your product if the label is tasteful and in a certain style.

Many designers are based on human instincts and offer metal packaging for liquors and wines. On store shelves, you can find bottles that resemble a woman's breast. This design can be decorated in different ways, for example, with lace.

The audience always has associations with the color scheme. For example, the consumer associates vodka with a transparent color. Light cocktails are associated with bright saturated colors. And craft beer packaging is most often made in several warm colors.

Modern designers create minimalist designs, which is considered a special chic when creating alcohol in 2020. The audience is most receptive to simple packaging and label designs. The consumer does not need superfluous details, he will not notice them.

The bottle can also be wrapped in craft paper to attract attention and emphasize the uniqueness and creative concept of the brand.

The packaging has already become boring with the usual materials, such as plastic or glass. Nowadays, you can find bottles wrapped in natural fur or denim packaging - this is an elite alcohol. It all goes well with cardboard and wood. Ceramic can be used as an alternative material.

Designers should pursue high goals by eliminating certain materials in the production of alcohol packaging. For example, biodegradable packaging made from natural wood and fibers is now trending. Thus, you are making a huge contribution to the environment.

You can also engage your audience through brand engagement by creating interactive packaging. The audience will certainly have vivid emotions. The developer must incorporate bold playful elements into the design.

The elite alcohol niche has its own design rules and criteria. To interest the audience, you need to release limited editions of alcohol with an unusual design. Elite champagne in its packaging combines elements of luxury and sophisticated style.

Contact the agency for branding, design and digital advertising FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine to develop a high-quality design of alcoholic beverages!