Creation of a selling design of packaging in Ukraine from a marketing agency for digital advertising and promotion FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Creation of a selling design of packaging in Ukraine from a marketing agency for digital advertising and promotion FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

With the help of high-quality packaging and label design, the manufacturer attracts the attention of new consumers and thereby increases sales.

Packaging helps to present products from different sides, and most importantly, to emphasize strong qualities. The first impression is formed on the label and the desire to make purchases appears.

 

Key aspects of packaging and label design

 

When creating high-quality design for new brands in Ukraine, the developer needs to answer some questions:

 

  • for whom are the products developed? Before creating a high-quality packaging design in Kiev, Odessa, Dnipro or Vinnitsa, you need to take into account the main characteristics of the goods. For example, strong packaging is suitable for fragile goods to protect against damage in transit;
  • what is the portrait of your potential audience? Male or female half of the population or a neutral category? You also need to determine what pricing policy your products are designed for. These nuances are very important for the development of a high-quality selling packaging design. If your brand is developed in the premium segment, then the concept should contain elements that are associated with luxury. It can be embossed or restrained colors. Also, the product can be targeted at adherents of a sustainable lifestyle. In this case, you need to use natural material for the manufacture of packaging and labels;
  • under what circumstances does a consumer purchase your product? You need to determine the place of purchase of your brand products: a hypermarket or a small chain store, or a boutique. Consumer reactions differ depending on where they made their purchase. Also, the reaction to your product can be very different when viewed on the Internet and with close contact in reality - on a shelf in a store.

The quality of the design affects the level of sales. Most consumers take into account the striking, unusual design. The rest are also ready to make a purchase only for interesting packaging, even if the product is not included in the list of necessary ones.

Redesign can help an entrepreneur in increasing sales. An example of this is the breakfast cereal company Dorset Cereals. Initially, their products were not popular. After that, the redesign was carried out and the sales of the company increased tremendously, and the value of the brand itself increased to 40 million. pounds.

 

High-quality selling packaging design in Ukraine. What you need to know

 

  1. Packaging should be reasonably simple and straightforward. The world is constantly changing and the audience has little time to study packaging. The main packaging design trend in 2020 is simplicity. The consumer should immediately see all the necessary detailed information about the product without further ado.
  2. Choosing an unusual font. The way the text is written on the packaging distinguishes your product favorably from similar ones on store shelves. A sophisticated font style can highlight the value of your product.
  3. Shades of colors. Unusual color expresses emotions and helps the buyer to make the decision to purchase your product faster. It is important to choose the “same” selling color for packaging design.

Order now the development of high-quality packaging design for your products from the specialists of the agency for digital advertising and promotion FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.