The cereal category is famous for its colorful palette, bright labels and packaging. Designers have a vast field of activity, they use creative plots and pictures.
The target audience of cereal breakfasts is the active stratum of the population of large cities, mainly the female half, whose incomes exceed the average level. Consumer portrait: a middle-aged girl, she is very busy, trying to keep up with the rhythm of the metropolis, eating breakfast cereals will help her save a lot of time. These breakfasts are suitable for both the girl and her children.
Active modern women appreciate the naturalness of products and prefer granola or muesli, as well as cereals with dried fruits.
Breakfast cereals are divided into the following types:
The main disadvantage in developing cereal packaging design is that it cannot be closed after you have opened it. Typically, the consumer pours the porridge or granola into another container.
But many people don't like it. The solution to the problem is to use doy packs. By developing this packaging design, you will gain a significant advantage over your competitors. The design concept of packaging oatmeal made of cardboard, resembling milk bags in shape, will be very convenient. It is easy and convenient to close such a pack due to its triangular shape.
The design of breakfast packaging varies depending on the type of product. Children's products are distinguished by their brightness and beautiful pictures. The packaging features cartoon characters. Often, developers make gifts to small customers in the form of game items, these can be small toys, inserts, cards, etc. This kind of marketing drives sales, so the developer implements a unique selling proposition.
Children's breakfast cereals, as a rule, are packaged in large bulky packages, and on the label you can find a variety of cartoons or corporate characters. The promotion strategy is based on the motives of a happy childhood. Toddlers get energized and ask their parents to buy your products over and over again. Often, designers depict honey or a spoon on the label.
The packaging design of products for active girls looks different, the colors are less bright, the lines are thinner. Attention is focused on the naturalness and healthiness of cereals and granola. The developers show the image of a successful lady who leads a healthy lifestyle and keeps fit. The brand positioning strategy is that the consumer will receive a boost of cheerfulness and a surge of energy by purchasing the products of this brand. Package sizes are standard, no more than 0.8 kg, or cereals are divided into portions in bags.
It's much harder to find a breakfast package for men. Basically, this packaging looks neutral, unisex. The packaging is cone-shaped - like a carton of milk. The colors are also neutral. You can see yellow, green or orange shades on these packs.
To develop a high-quality packaging design for cereals and other cereals, contact the team of the marketing agency for branding, design and digital advertising FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine right now.