Development of high-quality marketing and promotion strategy for blockchain platforms in Ukraine from the marketing agency for digital advertising and promotion FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Today in Ukraine, marketing and promotion in the cryptocurrency segment is gaining momentum. A few years ago, developers independently built promotion strategies, but in 2020 this function can be entrusted to real professionals.

Specialists of the agency FINE Vinnitsa, Kiev guarantee high-quality promotion of blockchain platforms. This includes the whole range of services, namely:

• development of an official website;
• creation of a high-quality strategy for promoting cryptocurrency in Ukraine;
• marketing analysis of the cryptocurrency market.

Trends and basic rules in the world of cryptocurrencies are changing every minute. Previously available marketing and promotion tools today may turn out to be irrelevant or inaccessible to a simple cryptocurrency developer in Ukraine. Some types of contextual advertising of cryptocurrencies are banned by Facebook or Google.

A competent developer must know and understand the features of all cryptocurrency processes and the nuances of analytics. When developing marketing research for cryptocurrencies, experts assess about 60 parameters, strengths and weaknesses.

Our experts will help you increase traffic to the cryptocurrency site, which will increase the amount of investment in your project. The popularity of your blockchain platform will be ensured by a competent promotion strategy and high-quality marketing.

The FINE team Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine is able to do everything: from creating landing pages to posts on social networks. We will help provide marketing support for the cryptocurrency and attract the maximum number of leads to your project without spending a lot of time on it.

 

Competition in the cryptocurrency market in Ukraine

 

There are a huge number of different cryptocurrencies around the world today. To succeed in this area, it is necessary to combine all known methods of promotion on the blockchain.

Principles of Successful Blockchain Platform Marketing:

 

• high-quality selection of content;
• analysis of market segments. Any successful project is built on the results of marketing research. The developer must understand what audience he is dealing with within the cryptocurrency market;
• implementation of marketing initiatives. Branding and marketers are testing the waters for success and forging connections with major resources. Your new cryptocurrency should be known throughout the country and beyond. For example, via Telegram channels. This resource is very popular for use, as it has an increased level of security, data encryption is available only for recipients and senders. Also, marketers use thematic cryptocurrency forums and other platforms for promotion.

 

The community needs to know about you

 

New blockchain platforms are attracting a wide range of audiences. These can be investors, tech bloggers, financiers, aspiring businessmen, journalists and scammers. For a cryptocurrency developer, this is a big plus, the more attention, the more popularity. To provide the recipient with information, you can use the following resources:

• voice applications or online messengers (Telegram);
• conducting Q&A analysis and authoritative opinions;
• PR;
• presentations, infographics, filming videos and podcasts;
• holding conferences on the development of cryptocurrencies and meetings with potential clients;
• advertising on social networks.

A successful promotion strategy is built on the basis of successful world examples. A feature of branding in this area is that the audience judges the level of success solely by the picture. Despite the fact that there are a lot of new cryptocurrencies on the market at this time, the principles of creating a corporate identity are the same. Everything is important in a high-quality corporate identity design: colors, font style, semantic message, logo and trademark form. All elements of the identity must interact and look harmonious. The level of perception by the audience of your new cryptocurrency brand in Ukraine depends on the quality of the visual image.

Your cryptocurrency brand logo must meet the following criteria:

• positive diplomatic message;
• success is achieved by logos that inspire trust among the audience;
• the ability to work on all kinds of modern media.
• Common mistakes when developing the promotion of blockchain platforms:
• your project does not have enough budget to develop a strong brand;
• the creators do not pay due attention to the design, without attaching special importance to it. This is a big mistake, because visual appeal gives a huge share of the consumer's success;
• the cryptocurrency segment has a high degree of turbulence. Risk is a noble business, but one must remember that it is dangerous to invest in a project with a dubious probability of success;
• low qualification of the design team.

 

Bitcoin branding

 

The Bitcoin logo design is inspired by the dollar sign along with the idea of ​​a new world currency. Bitcoin's designers are making it clear that now the main player in the financial world has changed. Vivid color encourages action. Contrast with black emphasizes revolutionary.

But there are design mistakes too. The font of the main letter of Bitcoin is discordant with the main font. The proportions of the brand name do not match the proportions of the logo.

Contact the specialists of the agency of digital advertising and promotion FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine right now to develop a strategy for promoting a new cryptocurrency brand in Ukraine and conduct marketing research on the cryptocurrency market.