In our country, the consumption of such delicacies as cookies is growing every year. According to statistics, sales of chocolate fell, while the price rose.
The average resident of Kiev, Odessa, Vinnitsa or Dnipro is forced to switch to more budget sweets. Now in demand:
Business owners in Ukraine can use striking packaging and label designs as a profitable tool to increase sales. The design concept should contain the main idea, message, communication elements, some humor and an obligatory call to purchase. It is very important to develop quality packaging design, especially if your brand is just preparing to conquer markets. Packaging is your business card and a tool for getting to know the consumer.
In 2020, flexible packaging remains one of the most popular, it consists of film, cardboard and foil. Suitable for small and large crackers, it is packed in both small and large quantities. Each cookie can be individually packaged and packed in a main carton. An example is the BelVita brand. This type of packaging is called flow-pack and is used to pack inexpensive types of cookies and crackers.
About 10 types of products are produced under the Lyons brand - biscuits with and without filling. At one time, the company undertook a redesign. Each cookie has a different color. All the cookies were united by a blue insert on top of the package. Lyons' cookie packaging design concept itself is very simple. Strong sales growth is driven by vibrant colors and appealing appetizing cookies on the label. The label looks simple and interesting.
The Biskids brand produces healthy products that are free from preservatives and contain a minimum of sugar. The main audience is children, in order to get their attention, the designers created a branded character for each individual type of cookie.
Small buyers took this packaging design very well. The designers hit the spot with such characters, they look fun and interesting, there is no end to the children's audience.
A very useful technique is the use of a call to action in label design. Also, a positive semantic message can be used in the brand name itself. And if you reinforce a positive motive in a slogan or motto, then the effect will not be long in coming. For example, "the best biscuits for breakfast" or "we recommend biscuits for tea."
The Jammie Dodgers Company makes quick snack biscuits. Competition in this segment can be made by brands of chocolate bars or energy snacks. The developers based the concept on unique taste. The slogan says that the consumer will fall in love with the product "from the first bite." There is a heart-shaped notch in the center of the cookie. The label flaunts a note that this is the best cookie ever invented. The label also contains all the detailed information about the composition of the product and the amount of calories. The customer feels taken care of and willingly buys the cookies over and over again.
If you need a high-quality modern packaging and label design for your new brand of cookies in Ukraine, then contact the agency of digital marketing, branding and advertising FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine today.