Development of cryptocurrency branding on the blockchain in 2020, Ukraine from the agency of digital marketing, branding and advertising FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Using the example of successful blockchain projects, you can draw conclusions and build high-quality branding of your new cryptocurrency in any city in Ukraine.

The principles of logo design development for any organization or institution are the same, even if it is a new cryptocurrency on the blockchain. To avoid large financial losses, it is necessary to carefully study the already existing successful examples of logos on the blockchain.

High-quality branding is not just a collection of elements of the cryptocurrency brand identity. All components play important roles: colors, type design, slogan meaning, logo trademark, etc. Identity should look harmonious and create a holistic image, because it depends on how the audience perceives your brand.

Quality logos meet the following requirements:

• carry a friendly message;
• inspire confidence;
• work on a variety of modern media.

Cryptocurrency brand Monero

In the ranking of the most original cryptocurrencies, the Monero brand takes pride of place. This project is convenient and easy to use, it was developed in 2015. It owes its popularity to the POI algorithm. POI takes into account all the nuances, such as the expediency of saving certain amounts of funds, as well as the number of transactions carried out. The developers chose this approach for a reason, it allows maintaining the security of the system at the proper level.

The Monero cryptocurrency brand is secure, strictly confidential, but its source code is open and accessible to any user. You, as a user, create a bank for yourself. The user controls his money only himself and is responsible for this. Accounts and all transactions are kept confidential.

The Monero logo is designed as a symbol that divides a circle in two. It looks original and unusual. In the signature under the logo, the letter M is different in shape - this creates the impression of a little chaos. When developing a logo design, the author should think over all the details, the image should look holistic, and the details should complement each other.

What does the Monero brand logo look like? On the positive side:

• the designer uses clear motives and simple graphics;
• aesthetic appearance of the letter M in the logo;
• bright colors, in this case orange.

The negative sides include:

• discrepancy between the letters M in the logo itself and the letter of the inscription;
• at the top, the color looks meaningless.

Брендинг на примере NEM

The NEM brand is a pioneer in Smart Asset. With the help of blockchain technology, productivity is maintained in the management of all kinds of financial assets:

• currency operations;
• delivery of products;
• documents certified by a notary.

It was no coincidence that blockchain branding specialists chose the helvetica font, it looks impressive and grabs the audience's attention. Similar to NEM, developers of other brands use this font.

The symbolism is made in the form of three hands, the colors are bright, very well attracting attention. But there is a lack of balance between the brand name and the word symbol.

Pros of the NEM brand logo:

• font format bold or bold;
• triskelion symbol;
• bright palette of colors that catches the eye of consumers.

The disadvantages include:

• the symbol and brand phrase do not look balanced;
• visually strange location of the sign.

Dash brand identity

The Dash platform makes payments online or in open source stores. In terms of popularity, it is not inferior to any other popular cryptocurrencies on the blockchain. Dash has a millionth audience worldwide.

Naming consists of two main words - digital and cash. The custom font looks bold, looks very dynamic, and compares favorably with the rest. Dash can be considered digital cash and can be easily spent anywhere by the user. We find out about this as soon as we get to the official website of the company.

This brand is a kind of offshoot of the Litecoin cryptocurrency. The main feature is complete anonymity and maximum transaction security. Dash was created after the Bitcoin protocol change in 2012. Initially, the idea was not supported in the world community. However, in 2020, this type of cryptocurrency is generated much faster than Bitcoin. Dash is among the top giants in terms of money supply.

Positive aspects of Dash logo design:

• uniqueness of graphics;
• capital letter D, which distinguishes the brand from others;
• the word is like a brand name.

The negative side of the coin:

• a shade of blue that is boring in branding.

Specialists of the FINE branding and marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine will help develop high-quality branding of a new cryptocurrency on the blockchain in any city of Ukraine.