Alcohol label design in Ukraine 2020: trends and trends from the marketing agency for branding, design and digital advertising FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Alcohol label design in Ukraine 2020: trends and trends from the marketing agency for branding, design and digital advertising FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

In the world of branding and design, great importance is attached to the development of quality packaging and label designs. This is due to the effective impact on the subconscious of the consumer. On the alcohol market in Ukraine, high-quality design and a beautiful visual picture are very important.

 

Ukrainian alcohol market 2020: new trends in design

 

Statistics show that investments are made to the maximum in design. Almost 70% of consumers choose alcohol based on the visual image, that is, according to the label they like. Of this amount, only 35-40% will return to the store again for the same product.

Traditionally, alcohol can be divided into categories based on the tastes of Ukrainians:

  • whiskey is in the first place not only among Ukrainians, but all over the world. Developers continue to increase sales by introducing new flavor lines;
  • craft beer in a confident second place among favorites;
  • wines still have their own army of admirers;
  • tequila and vodka.

The modern audience loves a variety of flavors and shapes. The consumer is constantly looking for a new original taste, studying the types and recipes of alcohol. Alcohol tourism in wineries and breweries is very popular in 2020.

The brand has the opportunity to receive bonuses to popularity not only due to tourism, but also due to an unusual logo, label design, bright packaging colors and a competent positioning strategy.

Nowadays, there are several trends in the design of alcoholic beverages:

  • bold motives at the same time with simplicity and clarity;
  • handwork;
  • bright colors;
  • repeating pictures;
  • whole stories and plots embodied in the design;
  • vintage;
  • trading in emotions.

A person often chooses a particular drink as a favorite. And we are not talking about dependent citizens. Branding professionals use all sorts of tools to effectively influence audiences to increase sales. The alcohol industry in our country daily introduces new product lines with a bright, unusual design of labels and packaging, which attracts new and new investments.

A very powerful method is the use of minimalism. The back label should also be original, which creates an increased interest of potential consumers.

Also in vogue are the author's autographs left on the labels. Thus, a personal contact is established between the manufacturer and the buyer. The audience develops a special attitude towards the drink and the brand.

It's no secret that bright packaging most effectively affects the consumer's subconscious and easily attracts his attention. We buy alcohol on emotions, so the color selection must be taken seriously. Today you can find very bright labels of wines and cognacs on store shelves.

Often, the consumer cannot even remember the name of the alcohol, but definitely, remember the packaging or the bright print on the label. Words are superfluous here, psychology is used.

A repetitive picture plays well into the hands of the developer. It looks very dynamic and convincing, and at the same time, simple. The designer sends a powerful message to the audience. Each label is a story. The buyer should be interested in learning about your brand through an interesting story.

The FINE branding and marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine team has vast experience in the development of high-quality packaging and label designs for alcohol in Ukraine. Contact us now!