Creation of milk packaging, packaging design features for new brands of dairy products in Ukraine from a marketing agency for branding, design and digital advertising Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

High-quality packaging keeps the goods intact and protects them from damage during transportation. Milk is reliably protected from external factors.

The level of quality of milk products directly depends on:

• composition of products;
• production technologies;
• conditions and quality of packaging materials.

Unfair packaging can affect the characteristics of your milk. For example, advantage should be given to cardboard packaging, as less sunlight passes through it than through plastic. It is logical that it is easier to preserve the freshness of milk in cardboard packages. Milk easily absorbs odors from the environment. The packaging must be designed in such a way that it does not let in any foreign odors.

Milk also readily absorbs fumes and metals. The packaging material for the brand of your milk in Ukraine should be environmentally friendly and natural and resistant to fats from the product itself.

The label must contain information about the manufacturer, as well as the date of manufacture, shelf life.

Types of containers for dairy products

Designers and manufacturers are guided by the following product features:

• glass bottles. Glass packaging has been used to store milk for many years. Through the transparent walls, we can see how fresh the milk is. Also, the bottle can be taken to a recycling center. Such packaging is suitable for those consumers who care about the environment. The taste is best preserved in glass, therefore, children's products are also packed in glass containers. But there are also disadvantages. Milk in glass bottles is stored for no more than 36 hours. During this time, it is difficult for the seller to sell milk. Also, the glass bottle can be broken during transportation;
• film. Soft milk bags are made of high-quality polyethylene film; it consists of one or more layers to increase density and fat resistance. For packaging milk, a 3-layer film is used, this prevents exposure to direct sunlight. The cost of such packaging material is quite low;
• thermoformed film. It is commonly used for packaging thick dairy products. For its production, thermoplastic polymers and durable polystyols are used. The shelf life is significantly increased;
• paper and cardboard packaging.

Trends in the development of packaging and label design for dairy products in Ukraine

The bright, unusual design of the packaging material encourages the store visitor to buy milk. But laconic motives are also relevant. The main color for dairy products is white. Against such a background, a clear black font looks beneficial. The logo in black with serifs also looks sophisticated and elegant.

Green also looks good - this is a classic design. Such coloring alienates the consumer from the association with industrial production. Fresh greens, herbs and flowers are associated with natural, sustainable products. You can often see a green meadow or meadow on a milk carton.

Contact the FINE agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine specialists right now. We know what dairy packaging and label designs will lead your business to success!