Development of high-quality packaging design for your products in Ukraine. The main trends and rules from the branding and digital marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Development of high-quality packaging design for your products in Ukraine. The main trends and rules from the branding and digital marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

If your product packaging looks attractive and is designed by experienced professionals, it will help promote your brand in the market and ensure your popularity.

Packaging and labels will attract the attention of the audience and convey all the detailed information about the product, its composition and useful qualities. The consumer forms his opinion and the first impression of the product from the label. Your brand becomes recognizable through quality packaging and label designs.

 

Creating your packaging - creative ideas

 

Packages can be conditionally divided into three types. Often, entrepreneurs only invest in primary packaging. They do not consider it necessary to spend money on other types of packaging. The cost of design development directly depends on the amount of work and terms set by the customer.

Primary packaging is a visual picture that we see every day on the supermarket shelf. This could be a box of your favorite oatmeal or noodles.

Secondary packaging is considered to be shipping material for the original type. Products are transported from the place of production to the point of sale, they are stored in certain containers. This can be a box or container in which products are transported from point to point, bottles of dairy products or ice cream.

The third type is freight transport, which transports marketable products. They store and transport secondary packaging.

The task of any packaging is to ensure the integrity and safety of the contents. If the product is damaged during transportation, then such branding does not make any sense.

The main goals and ideas of your brand should be reflected in the packaging design. It should also take into account even such nuances as the final appearance of your product on the supermarket shelf. It is important to anticipate whether the product will be visible to the audience. It shouldn't get lost among other similar brands.

 

Development of packaging design - basic rules

 

The food industry of Ukraine produces more than 25 thousand new products annually. This applies to products in any category. The number of competing firms is inconceivable.

First, study the characteristics and nature of your potential audience. Compose her portrait. Packaging for specific products that target the female audience is significantly different from conventional “male” products. In 2020, unisex packaging is trending, so you can reach a large audience and target your product to both women and men. Keep in mind that age group and income levels also change.

Colors for future packaging design are also chosen for some psychological characteristics. Consider the product's intended use and positioning strategy. For the development of the design of environmentally friendly products, shades of green are most often used. And chemical products for cleaning something can often be found in blue or light blue packaging.

FINE designers Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine know how to create high-quality packaging design and labels for your new products in any city of Ukraine! Contact now for a consultation!