Brand identity of the new airline in Ukraine. Examples and experience from specialists of the agency of branding, design and digital advertising FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Brand identity of the new airline in Ukraine. Examples and experience from specialists of the agency of branding, design and digital advertising FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

The corporate identity of the new airlines in Ukraine should be unusual and modern, it should be associated with the rapid flight of the aircraft.

The face of your airlines is the corporate logo. The plane itself is a very large structure, it can be seen in the sky at a distance of tens of thousands of meters, so designers use it as a billboard and decorate with the airline's corporate colors.

Modern motives in logo design should reflect a high level of service quality and make civil aircraft aesthetically pleasing. It is more comfortable and pleasant to fly on an unusual beautiful plane than on a simple faceless board, in which there are no decorations, but only numbers and dry information.

The logo should reflect the main advantages of the airline, as well as the vector of activity:

  • freight transportation;
  • private flights;
  • discounters or low-cost airlines;
  • regular passenger flights.

Our team creates a unique and modern design for logos of airlines in Ukraine. Your planes guarantee you queues at the ramps.

Airline specialization is very important when creating visual branding. Passenger flights are usually divided into classes - economy, business and first. In large-scale airlines, the brand is divided into sub-brands. For example, freight and passenger transportation can be carried out under the same brand. Therefore, when developing the design and corporate identity of airlines in Ukraine, it is necessary to visually separate these directions, as well as the class of transportation. The audience's attention should be focused on specific benefits of the service.

The following features are inherent in passenger flights:

  • ticket price. Low-cost airlines offer tickets at a reduced price - this is their main advantage. The low price attracts the audience, passengers often fly on vacation to warm countries on low-cost airlines. If ticket prices are high, branding will help. The developer can offer his client various bonuses, for example - an accelerated baggage check mode;
  • division into classes. Your airlines may have different economy and business class aircraft or charters. Also, one and the same board can be divided into places of different cost;
  • the same plane may have several floors and restaurants;
  • services provided to passengers on board are also divided into classes and categories. There are airlines that treat their passengers in economy class to martinis and other expensive alcohol. And the list of first-class services may be few items;
  • the level of qualifications of the personnel. VIPs are often provided with a huge staff, including chefs and masseurs, etc. For diplomatic flights, two or three flight attendants will not be enough. The corporate identity of the airline must be harmonious - from the uniform of the personnel on board to the colors of the aircraft itself.

A low-cost airline with only a few planes in its arsenal does not have enough funds to swing in design and paint the plane to its fullest. The same cannot be said for the big airlines with big budgets.

Contact the creative and creative team of the branding and marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine today to implement the bold design ideas of a new airline in Ukraine!