Packaging and labeling of bread in Ukraine. Trends and tendencies for your business in Ukraine from the agency of digital advertising and promotion FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Packaging and labeling of bread in Ukraine. Trends and tendencies for your business in Ukraine from the agency of digital advertising and promotion FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

There are no strict rules for packaging baked goods in Ukraine. Domestic manufacturers treat production responsibly and therefore it is important for them that the packaging fulfills its protective functions - it preserves the freshness of the product.

On the packaging, designers can place a logo or motto of your business in Vinnitsa, Odessa or Kiev. Packaging is a wide field for marketers. Nowadays, bold design and originality of bread packaging are in trend.

A few years ago, the usual picture was observed in stores: sellers in stores laid out bread in simple plastic bags, often there was no design.

We eat bread every day, but poor packaging can make it unusable:

 

  • get stale quickly;
  • crumble in your hands;
  • non-compliance with hygiene and sanitation requirements.

In 2020, bread packaging and label design has become an integral part of the branding of new companies in Vinnitsa, Kiev or Odessa. Developers now use:

 

  • flexo printing on packages;
  • stretch film or polyethylene;
  • PVC film;
  • paper bags.

Such materials are used not only for packaging bread in Ukraine, but also in European countries. After the development of the branded packaging, a logo is created, which, subsequently, will advertise your brand and broadcast the concept from the store shelf. But even in our age of high technologies, packaging cannot withstand high temperatures, so you have to wait for the products to cool down.

PVC film is also very convenient to use, because at high temperatures it can release harmful substances such as chlorine and dioxin. In a number of states, there is a ban on the use of PVC films.

 

Experience of European partners in creating bread packaging design

 

In Europe in 2020, it is impossible to see bread packed in a regular bag on the store shelf. Paper bags have long been used in leading countries. On them you can see the company logo, the date of bread production, as well as information on the composition of the products.

In France, for example, rolls, baguettes or other products are often shrink-wrapped. Outside there is a sticker with the production date and the company logo of the manufacturer.

Initially, it may seem that the packaging material is created directly to the shape and design of baked goods. But this is not the case, paper bags are universal. The package can be fixed with a special self-adhesive tape on which the elements of the brand identity are applied. It helps to convey the concept of your business to the audience.

Safe packaging is polyethylene and polypropylene material. They are very convenient and relatively cheap. These bags can be used to pack bread that has just been baked. The consumer is more willing to buy bread in transparent packaging.

Designers create high-quality and convenient packaging, which is supplied with:

  • valves and clips;
  • ventilation holes.

The most environmentally friendly packaging material is brown kraft paper. Hot bread is well ventilated in such a package, which is ensured by the porous structure of the paper.

FINE branding and marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine specialists know how to create a strong image and quality packaging for your bakery brand in any city of Ukraine. Order now!