A few years ago, no one could have imagined that there were any other cryptocurrencies cooler and more reliable than bitcoin. But in 2020, thanks to high-quality branding of cryptocurrencies, everything has changed dramatically.
To date, a million projects have been developed and implemented in the world of cryptocurrencies. But most of them are not worth attention, and the remaining 10% are considered flagships.
Most people mistakenly understand the essence of the concept of branding, a common man in the street thinks that it only includes logo and design development. A brand is a communication tool between an entrepreneur and an audience; it creates a certain image using the name and corporate identity.
The creation of bitcoin at one time shook the financial sphere, such a project was considered unique, because no one stood above it. Bitcoin was formed by the hands of like-minded people who are considered revolutionaries and intellectuals. This unique idea attracted a lot of followers.
The lack of clear control from above did not simplify the situation, but on the contrary added a lot of problems. People far from the world of cryptocurrencies have little confidence in electronic currency, but many believe that nothing better has happened in the 21st century.
In the financial niche in Ukraine in 2020, high demands are made on startups and on the quality of financial products. This includes both technical solutions and final projects. One of the features of branding and developing a corporate identity for cryptocurrencies is that this product cannot be touched by hands, it is intangible. The audience judges the quality solely in appearance and in virtual embodiment.
Non-professional work will always catch the eye of the consumer, especially in this kind of branding. The maximum number of cryptocurrency logos around the world can be called bad, and their design serves as a bad example. At first glance, this may not be noticeable, but a professional marketer or designer will immediately see graphic and stylistic errors.
A number of common problems for cryptocurrency branding developers in Kiev or any other city in Ukraine:
Positive qualities of bitcoin logo design:
Weaknesses in Bitcoin Design:
The goal of professional designers FINE Kiev is to focus on the good qualities of the new cryptocurrency brand and minimize the bad ones.
If all the components interact with each other, then the logo can already be called effective. Words, font size and style, colors should merge into a single whole. Three criteria for a high-quality logo and strategies for promoting a new cryptocurrency in Ukraine:
The first thing a consumer sees is color. The colors should work well with the general concept of cryptocurrency promotion in Kiev. Otherwise, you will lose customers at the very first stage - as soon as they see a low-quality logo.
There are color patterns - for example, the financial and banking system is associated with shades of blue and green. This corporate identity inspires confidence among the audience and at the same time calms down.
It is important to respect the proportion and shape of the logo. Associations with coins evoke circles. A square or rectangular shape organizes and balances everything around us. The same cannot be said for triangles - logos like these can cause excitement.
Your new cryptocurrency logo may contain your business name or slogan. You can choose any font, from the simplest to the newfangled or artistic. Most importantly, the font must be well readable.
In writing, several types of font with graphic decorations can be used. In any case, the mission of the cryptocurrency brand should be clearly visible. All elements of the logo should merge into a single whole and look harmonious.
If your business is investor-oriented, then you can order the design of a new cryptocurrency brand in solid blue. You can choose a font that is simple, concise, sans-serif. This combination will work well with the rounded shape of the logo. Such a design will surely inspire confidence and a sense of reliability among consumers.
Specialists of the FINE digital advertising and promotion agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine will develop a high-quality selling corporate identity for a new cryptocurrency in Kiev or all over Ukraine. Contact us today!