What makes milk packaging original? Advice from specialists of the agency of digital marketing, branding and advertising FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

What makes milk packaging original? Advice from specialists of the agency of digital marketing, branding and advertising FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Unusual packaging design is created not only for rare products. Developers of packaging design for dairy products in Ukraine share this opinion.

There are bold and bold design decisions, for example, milk in a beer bottle.

 

Trends in the development of milk packaging design in Ukraine 2020

 

Milk packaging concept and labels should be designed in accordance with brand positioning. If milk production follows ecological trends, then this must be reflected in the design motives. Eco-packaging, as a rule, is made of biodegradable materials - cardboard, glass.

When creating a new packaging design, you need to consider storage and transportation standards. The material must be safe for the environment, these standards must be observed.

 

Various types of packaging for dairy products

 

There are generally accepted trends and motives in the creation of packaging and label design, which are followed by domestic ones in Kiev and abroad of our country. Accents in the current season will continue to be on sustainability, freshness, organic matter and a healthy lifestyle.

 

Concise and minimalist milk packaging design

 

In the modern world, designers choose laconic motives and minimalism in packaging and label design. The most popular color is no color - oddly enough. We now see transparent or white milk bottles on supermarket shelves. The combination of white with blue or green does not lose its relevance. Exceptions to the rules are also possible - red, bright colors of the packaging.

Even when working with the most basic familiar products, designers must look for creative concepts. Our design team offers the most daring and fresh design ideas.

Examples of the world's creative design solutions:

  • dairy brand Hathor Creamery produces milk with a retro-style label, colors selected from a juicy palette. The brand stands out from everyone else on the market thanks to its vintage concept. The design looks bold and elegant;
  • one of the Australian brands uses the packaging with a special comfortable handle. The project involved the creation of an ergonomic package that would emphasize the purity and freshness of milk. There are only two colors on the label - white with a bright accent;
  • Romanian manufacturer Vitrina Advertising has redesigned its packaging and label, which has gained popularity around the world. The designers used the image of a cow as a source of healthy and fresh milk;
  • the packaging of Jásztej products is also very original: attention is focused on the box and its front side, and not on the brand itself. The buyer thinks that the product has no name, but this is only at first glance. The main inscription on the label is the percentage of fat in milk;
  • a Barcelona-based designer proposed a student project for the Milko brand. The package is made of metal, you can carry it with you, it weighs very little. The taste of this milk can be selected by the color of the label. The packaging is equipped with a striking element - legs that look like an udder;
  • Another student project is the design of premium milk. The bottle is equipped with an unusual cap, and the buyer sees handwritten fonts on the label.

FINE branding and marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine has vast experience in packaging and label design in Ukraine. Apply today to create a creative design for dairy products in Kiev or any other city in Ukraine.