Creation of logos and corporate identity for the Olympic Games. FINE marketing agency for branding, design and digital advertising Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Creation of logos and corporate identity for the Olympic Games. FINE marketing agency for branding, design and digital advertising Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

The Olympic Games are a very significant and significant event for world sports. These projects are often crucial for many states, because they can completely change the image of the state.

Mayors of cities and governments spend huge sums on preparation of competitions, infrastructure and advertising. For both, this is a matter of increasing the prestige of the region. The leaderships of countries and cities expect that investments will pay off due to the influx of tourists after the end of the Olympic Games.

An important role is played by the development of the identity of the Olympic Games, the design of emblems, medals, and the official mascot. FINE branding agency specialists will help you develop a high-quality logo design and create a corporate identity for your new brand in Vinnitsa, Kiev, Odessa.


History of the creation of Olympic symbols

 

The most popular symbol of the Olympic Games is the rings crossed with each other. The developer of the symbol is Pierre de Coubertin. There are several alternative versions of this symbol, the authorship belongs to other people, which is not known for certain.

There are also several options for creating an initial logo. According to some historians, the authors of the official emblem are the Germans, according to another version, the authorship belongs to the creators of the 1932 Summer Olympics. Few people know, but the first Olympic posters did not have the symbols that the French developed.

 

Development of logos for Olympic competitions

 

The Olympiad also has a corporate graphic symbol that acts as the main element of the competition identity. The symbol displays the features of the regions in which the games are held, cities or countries. The emblem contains ideas that need to be conveyed to the public.

 

National symbols in Olympic logo design

 

The background of the 1932 Los Angeles Games emblem is the US national symbol - the shield. The number of stripes and stars on the shield is equal to the number of states in 1776. The emblem also contains the main slogan and the image of an olive branch, which personifies the Olympic Games.

The central emblem of the London Olympics is the image of Westminster Abbey in Big Ben. The clock even shows the time - 16.00, it is not without reason, it is this time that is considered the beginning of the Olympic Games.

1960 Roman Olympics - the emblem is tied precisely to the color of the city. The symbol of Rome is the Capitoline Wolf. Also on the emblem are Roman numerals "1960".

1984 Los Angeles Olympics. The design of the emblem is combined, it contains a combination of sports style and national themes:

  • the star symbolizes the United States and the general desire for the ideal;
  • the number of stars is equal to the number of Olympic medalists.

The stripes in the Olympic symbols always show movement and dynamics.

A separate example is the emblem of the Albertville Games. Many were interested in the question why the flag of Denmark was used in the symbolism? To answer the question, you need to know the history of France. The flag with the cross belonged to the Duchy of Savoy and to Albertville himself.

The French flag was symbolized by stripes of fire in the form of ski trails. But also these stripes can be compared to the flag of the Netherlands.

FINE Vinnitsa agency will help you create a high-quality logo design and develop a corporate identity for a new trade mark in Ukraine, please contact us at any time for qualified help!