Order a marketing research of the markets of pasta, noodles and rice cereals for business in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine, marketing agency for branding, design and digital advertising FINE Development Company: AI, Blockchain, IoT

Order a marketing research of the markets of pasta, noodles and rice cereals for business in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine, marketing agency for branding, design and digital advertising FINE Development Company: AI, Blockchain, IoT

 

There is a decrease in demand for rice groats and pasta on the domestic market. However, the production of these products has a growth trend.

Agricultural enterprises are renovating production facilities, introducing modern technologies. The fact is that in 2020 the export of Ukrainian products to the states of the European Union increased significantly.

Neither rice, nor pasta, nor noodles have disappeared from the grocery basket of the average Ukrainian. The market is filling up, as before, and the assortment is growing.


The general picture in the segments of the market for pasta and rice groats

 

Domestic production accounts for about 80-85% of the total market share. Rice groats closes the three leaders in the production of cereals in Ukraine. By tradition, buckwheat is in the first place, and corn is in second.

Ukrainian brands of rice and pasta have great advantages over foreign ones due to low prices and decent product quality. Domestic firms are introducing exotic product lines and new trade offers, such as:

 

  • rice for making sushi;
  • varieties of rice noodles;
  • noodles that are typical for Asian cooking.

 

In various cities of Ukraine, such as Vinnitsa, Kiev, Odessa, etc. Japanese restaurants are very popular, which means that domestic producers have an excellent opportunity to conquer new market segments and introduce new trade proposals. After all, imported rice is much more expensive than Ukrainian rice. And the consumer does not see a significant difference between domestic and foreign products.

 

Successful Examples of Pasta and Noodle Promotion Strategies

 

Lots of brands are trying to reach audiences with discounts, promotions and creative concepts. But only a few apply effective methods in developing a product promotion strategy.

Nestlé has introduced a noodle product line with unusual flavors, namely shrimp and duck. And also the developers have launched an advertising campaign in the form of the game "Shrimp and ducks fight". The winners received prizes.

Nestle also released a new label design, the information on which looked bright and at the same time simple.

Mareven Food Central is promoting Rollton noodles through social media ads.

The main players in the competitive arena are domestic and foreign producers. For foreign brands, the trump card is a bright design of packaging and labels, and for Ukrainian ones - an acceptable price.

 

Product consumer portrait

 

Ukrainians consume at least 3 kg of rice grain per year. The lion's share of this amount goes to the side dish. Rice is stored for a long time, and the wholesale price is much lower than the retail one. Therefore, the consumer often stocks up for future use. Bulk shopping is especially popular in rural areas, where there are much fewer shops than in the metropolis.

Pasta and cereals in packs are often bought by residents of cities, whose income is average or above average. Groceries are sold in chain stores, hypermarkets and the nearby market. Products for cooking Japanese cuisine are considered an elite segment. The consumer purchases such noodles or rice from the appropriate shelf or section of the supermarket.

Order a high-quality marketing research from the professionals of the FINE agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.