Creation of a new brand of bars and granola in Ukraine from the branding and digital marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Creation of a new brand of bars and granola in Ukraine from the branding and digital marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

In 2020, the Ukrainian market has changed a lot compared to previous years. This is due to the fact that trends are changing, fashion for the right lifestyle is becoming relevant.

Healthy breakfasts are all the rage, including cereal bars and many types of granola. Granola is a type of breakfast cereal. She is liked by any age category, both a child and an adult, a lover of sweets and a supporter of healthy eating, love granola.

The composition of granola includes cereals, flakes, various natural flavors. The whole mixture is baked in maple syrup or honey. Manufacturers also often add dried apricots, prunes, nuts, and flax seeds to granola. Also, modern brands in Ukraine produce healthy snacks, which also contain granola. Such products are very popular due to their high-quality promotion strategy, they are suitable for quick bites.

According to statistics, cereal breakfasts in Ukraine are gaining popularity with great speed. For the period 2019-2020, sales increased by 33%. This is a huge field of activity for developers of new brands and promotion strategies in Vinnitsa, Kiev or Odessa. In the muesli section, the most popular segment is granola, the sales of which increased to 65% in value terms. For the Ukrainian market, this direction is one of the most popular and promising.

 

What should the developer of a new brand of granola and bars in Ukraine take note of?

 

Residents of megalopolises are used to eating oatmeal for breakfast. But in its classical form, it already seems boring. For this role, muesli is more suitable, but granola comes first in terms of taste and nutritional value. Granola has a caloric content of 440kcal per 100 grams of products.

Various superfoods are added to the syrup - chia seeds, cranberries, coconut or almond flakes. A variety of types of granola will surely find its audience and regular customers thanks to a high-quality creative concept.

In the domestic market in 2020 there are only a small number of Ukrainian products. The Ukrainian market has been flooded with import leaders such as the Nestle brand, whose products are replete with a variety of tastes.

The audience has a small share of mistrust towards Ukrainian products. This is due to a small selection. Therefore, you have every chance to create a new popular brand that will capture the attention of the audience. A high-quality promotion strategy and advertising campaign will help you conquer the market.

According to marketing research, the promotion of the granola brand in Ukraine in 2020 will be the most profitable, because now the trend is the eco, bio and gluten free prefixes. Your resources will pay off in the shortest possible time if the products meet all the requirements of the audience.

 

The image of a typical granola consumer

 

The first portrait: the female half of society, over 21 years old. As a rule, these are students and office workers. They like granola more than trivial oatmeal.

The second portrait: these are also girls, whose age is 20-40 years. They lead a healthy and active lifestyle and play sports. Carefully study the composition of the products on the label. Their food is varied and balanced. This category aims to keep cooking times as short as possible.

Order the development of high-quality marketing research from the specialists of the FINE branding and digital marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.