Khlebtsy in Ukraine - creation of a new brand in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine from the branding and digital marketing agency FINE Development Company: AI, Blockchain, IoT

Khlebtsy in Ukraine - creation of a new brand in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine from the branding and digital marketing agency FINE Development Company: AI, Blockchain, IoT

 

The influence of the trend on a healthy lifestyle has entered our lives for a long time, so you can find in the store a replacement for familiar products in the form of similar, but more useful ones.

The list of such products includes bread, the promotion of which has reached a serious level of competition compared to bread.

 

Various types of bread on the Ukrainian market in 2020

 

Bread is considered a snack, it goes well with any food - both sweet and salty. The crispbreads crunch pleasantly and quickly give a feeling of satiety, also breads are always at hand on a trip and on a long journey, they are appropriate to serve at a buffet table, because they will not interfere with any guest, even if you are on a diet.

The composition, rich in fiber, vitamins and useful microelements, helps to improve the state of digestion.

Healthy lifestyle trends in branding have become very popular in recent years, so even snacks on the go should be beneficial. High demand and high-quality promotion strategy contributes to the daily replenishment of the market with dozens of varieties of crispbread.

In our country, loaves are divided into the following groups:

  • prepared by baking;
  • loaves made under the press.

 

Baked breads are made from ordinary dough, but only coarse flour is selected. And in the second case, the loaf is as useful as possible, dietary and easily digested.

Also, loaves can be divided into subgroups:

 

  • containing cereals;
  • loaves containing cocoa have a sweet taste.

Wheat, rice and rye are in the lead. These crispbreads most of all taste like regular bread. In second place are buckwheat crispbreads, as well as multigrain breads, in which you can find various cereals, from 3 to 9. Multigrain breads also contain the following additives:

 

  • sprouted wheat;
  • bran flour;
  • chopped groats, for example, buckwheat;
  • seaweed, candied fruits, dried fruits;
  • dried garlic;
  • vitamins and minerals.

 

Trends in the crispbread market segment in 2020

 

First of all, such food should be healthy. What is the usefulness of loaves? The product contains a large amount of fiber, according to manufacturers, 100 g of bread contains exactly the same amount of fiber as 1 kg of oatmeal.

Fiber can improve the functioning of your intestines, as well as cleanse it of toxins, which will improve your overall well-being. And flavoring additives only enhance the effect and beneficial effect.

In Ukraine, the popularity of bread is only growing, and the pace of production is increasing every day. Such a group of products is not afraid even of the economic crisis and the decline in demand for other types of bakery products. It is important to create a quality promotion strategy that will lead to success in most cases.

 

A typical image of a buyer of bread in Ukraine

 

Image number one: fans of a healthy lifestyle, whose age does not exceed 25-27 years. They have medical contraindications for eating baked goods. Products in this category are labeled "gluten-free" and are more expensive

Image number two: the age of this category is lower - 20-21 years, they are looking for a replacement for confectionery and sweets. It is easy to attract the attention of this stratum of the population with an unusual and bright packaging and a memorable name.

Image number three: the age category fluctuates, the maximum value does not exceed 47 years. Such a consumer eats bread often, buying them at least once every 2-3 days.

Order a consultation from the specialists of the branding and digital marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine. We will create for you a new high-quality brand of bread in Ukraine.