Creation of milk branding: trends of 2020 in Ukraine from digital marketing, branding and advertising agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Creation of milk branding: trends of 2020 in Ukraine from digital marketing, branding and advertising agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Even 10-15 years ago on the shelf of an average store one could find no more than 7-8 thousand items of goods. In our time, in 2020, we already see a huge variety of products, which has more than 60 thousand items.

Such a rapid increase in competition requires colossal efforts in developing an existing strategy for promoting a new brand in Ukraine. The most important trump card of any company is packaging and label design, which will attract the maximum number of customers.

High-quality creative design will help to capture the attention of new buyers in a wave. If the audience thinks that the packaging looks unusual and attractive, then the probability of making a purchase increases significantly. This also means that the buyer will post on their social media page with a photo of your product. Thus, more and more buyers are attracted, and some of them become permanent.

The first impression about a product or service is formed precisely by the design of the packaging and label. The buyer draws conclusions about the quality of the goods and makes a purchase decision. High-quality packaging, the material from which it is made, can significantly extend the shelf life of food products. The shape of the package should be convenient, a good example is milk bottles, they have an elongated high shape.

Basic principles of milk packaging:

 

  • Simple and clear message. A purchase decision is made within 1-2 seconds. The packaging should contain all comprehensive information about the contents. The consumer is used to seeing white or beige colors in milk packaging. This allows the milk to be identified and distinguished from juices and yoghurts.
  • Trust in the brand. All inscriptions on the label must be authentic and true. The customer shouldn't be disappointed; they should trust your brand.
  • The brand must be authentic. If you are positioning your brand as natural and sustainable, then the colors of the packaging should also match. No bright or neon colors. It is rare to see bold and harsh colors on a milk label. But the accents should be striking, for this you need to be able to competently approach the development and promotion.
  • Effective placement of goods on store shelves. The customer subconsciously pays attention to how the groceries are arranged on the shelves in the store. In the subconscious, a picture is deposited, a combination of labels with each other, what semantic message is carried to the masses. The general background can be mixed and details can be lost. The buyer pays attention to bright products, he is more willing to read information on an unusual label.
  • Flexibility policy. The audience always needs variety, they are interested in new products in the line of familiar brands. But it is impossible to come up with a new packaging for the product every time, this can create unnecessary information noise. All successful products create the entire product line according to a single template. Only details and some elements change, or shades are added.
  • Food should be wholesome and convenient. The shape of the milk container also matters. It is very important to consider the characteristics of all audience segments, for example, many brands use large print for people with low vision.

Contact the designers and marketers of the FINE Vinnitsa agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine right now to create packaging and labels for a new milk brand.